Facebook Ads, Google Ads, Microsoft Advertising, This Week in Ad News

Guide to Facebook Business Manager, New Google Ads Patent, How to Target Facebook Ads and More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF NOVEMBER 11, 2014


the ultimate guide to facebook's business manager

The Ultimate Guide to Facebook’s Business Manager

Anyone who has been part of an agency or large internal organization that managed Facebook Ads in its early years can attest to how vigilante it seemed: people creating fake profiles to manage accounts, the entire organization sharing one login, and the bumbling click paths to grant user’s access to pages…ah, the memories. Facebook has since unveiled Business Manager, which aims to help users manage ad accounts & privileges in a simpler, consolidated fashion. In this guide, we’ll cover the ins & outs of this offering so you’ll be wheeling around the platform with ease. Read More...

By Michael McEuen | @lonohead

IN THE NEWS

Google Patent For Ads That Follow You Surfaces
To combat "garish" banner ads, expandable text ads could link to relevant...

New AdWords Shopping Campaigns Report For Google Analytics Rolling Out
Offers advertisers more post-click insights on their Shopping Campaigns...

New features in AdWords scripts
AdWords scripts now support ad customizers, a more advanced version of ad...

Now Change AdWords Settings And Ad Extensions Across Multiple Campaigns
Google adds bulk editing for campaign settings and ad extensions...

Bing Ads October Release: Investments in Scale, Simplicity, and Tracking
Welcome to the final stretch of 2014! In case you missed it, here is a...

New Windows Phone “Ad Mediator” Lets Developers Stack Ad Networks
Apps can call on multiple ad networks to improve chances of filling ad...

Kik Gives More Auto-Messaging Options With Keywords In Promoted Chats
In two months, NowThis has amassed an audience of 200,000 on Kik and is...

Snapchat is in partnership talks with BuzzFeed, Time, others
Snapchat is in negotiations with Comedy Central, Spotify and Vice for the...

Disqus Targeting Ads Based on Your Comments
Do you comment on websites that use Disqus for their commenting system...


LEARN SOMETHING NEW

How to Find Your Ideal Customers on Facebook
Do you want to connect with the right customers on Facebook? Are you using...

3 Strategies to Connect Facebook Advertising to In-store Sales
For many restaurant marketers, the most difficult part of a Facebook...

Save time making Facebook ads with Saved Audiences
So you’ve painstakingly built a Facebook ads audience of a few dozen...

5 Super Basic Excel Tips for the SEM Beginner
As a true beginner in the SEM world, the last four weeks have been a...

Winning the Second Chance with Remarketing Lists for Search Ads (RLSA)
The Internet gives us more to look at every day: more information, more...

3 Quick Tips To Simplify Your Bid Optimizations
When beginning a new relationship with a PPC account, be it established or...

Making The Case For An Account Restructure
Most of the time, we inherit PPC accounts from new clients or when we take...

Rev Up Your PPC Strategy!
Agency readers, have you ever had a client say ‘I need more strategy’? And...

Tiny Ad Tests That Make a Huge Difference
We should all be testing our PPC ads, but sometimes obstacles stop...

7 Advanced LinkedIn Strategies for B2B Marketing
It hasn’t been too long ago that LinkedIn morphed from a teeny professional...


INDUSTRY TRENDS

Beyond Tag Management: The Future Of Advertising Data
In part 6 of this multi-part series on tag management, contributor Josh Dreller...

Despite “Do Not Track” Movement, Online Tracking Won’t Go Away
Speaker says tracking has too many benefits to ever go away, but urges...

Does the cost of Facebook’s mobile advertising outweigh the ROI?
Mobile advertising was the star of Facebook’s Q3 earnings call, as 66 percent...

Facebook: Cookies Are “A Terribly Unreliable Way To Do Marketing”
Erik Johnson, Head of Atlas, touts the ad platform at Web Summit in Dublin...

Microsoft Ad Sales Layoffs: Is Microsoft Done With Advertising?
Microsoft continued the largest layoff in the company's history this past week...

Millennial Mothers More Apt to Filter Out Advertising, Social Media Noise
The amount of pressure mothers tend to put on themselves can lead to high...

What’s Ahead For Paid Search?
As SERPs become more intuitive and in-app ads increase, the nature of paid...

Fall of the Banner Ad: The Monster That Swallowed the Web
Twenty years ago last month, a team of well-meaning designers, coders and...

It’s fun-time for marketers as display ads get gamified
In a market increasingly carved up into smaller and smaller pieces along...

In Defense of Banner Ads: Everybody Hates Them, but They Work
Display Ads Are Still an Integral Part of Broad Campaigns...

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AdStage Team