Do’s and Don’ts of Twitter Ads, Google DoubleClick Outage, Competitive PPC & More…

Posted by on Nov 18, 2014 in Advertising, Search, Social
Do’s and Don’ts of Twitter Ads, Google DoubleClick Outage, Competitive PPC & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF NOVEMBER 18, 2014


the dos and donts of twitter ads

The Do’s & Don’ts of Twitter Ads

Let’s face it, Twitter advertising can be scary….scary enough that a lot advertisers try to avoid it all together. Well rest assured, like any beast, it can be tamed. In this post, I will give you some helpful tips to step up your Twitter Ads game and create campaigns with confidence. Read More…

By Kent Pearce | @kentapearce

IN THE NEWS

Google’s DoubleClick Outage Affected 55,000 Websites For Nearly Two Hours
When Google stopped serving DoubleClick Ads on publisher websites last…

Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
Ads appear on new listing pages for individual hotels accessible from a new…

More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
Changes offer at-a-glance performance metrics and the ability to edit…

Bing Adds Auction Insights to Web Interface
Bing’s Auction Insights, the process that determines which ads are shown…

Bing Ads Audience Insights: Location, Shopping Habits and More
They say a picture is worth a thousand words.  If that’s true, then a picture

More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live
Edit in Excel functionality is being retired as users say they prefer editing in…

Facebook News Feed Will Throttle Pages’ “Promotional” Posts
Starting in January, in another blow to organic reach, users will see fewer…

No More Promotional Posts: Facebook Will Penalize More Brand Content
Facebook dropped a bombshell recently when they announced a change…

Mozilla Firefox Will Display Ads on Homepage & New Tabs
It is the day that many thought would never come – Firefox will begin…

Yahoo Buys Video Platform BrightRoll For $640 Million In Cash
Now we know what Yahoo is doing with its Alibaba “mad money.” As…

And Now Even Wearables Have Programmatic Ads
Amtrak buys first promo from new network…


LEARN SOMETHING NEW


A Guide To Competitive PPC Analysis
When it comes to PPC advertising, I’ve never heard of a business that isn’t…

10 Quick Paid Search Copy Tips to Improve Your CTR
Optimizing your paid search ad copy is arguably the most effective tool at…

7 Key Steps for Adding Holiday Sparkle to Ad Copy
The holidays are upon us! I’m still dealing with my pumpkins from Halloween…

Win the Mobile Bid Battle with 3 Easy Excel Reports
Of all the issues we deal with in PPC, the question of what to do with mobile…

Use Remarketing For Search This Holiday Season
Remarketing for Search allows you to target people who have already been…

3 Ways to Optimize Facebook Ads for Better Results
Are you running Facebook ads? Do you want to get more out of your ads…

Ad placements do matter on Facebook — here’s what you need to know
Did you know that there are 5 possible ad placements on Facebook? We…

How Facebook Audience Insights Are Real-Time
Facebook introduced audience insights in May as a way for brands to learn…

How to Optimize Pinterest Promoted Pins to Meet Your KPIs
Are promoted pins the right avenue for your business? By now, you most…


INDUSTRY TRENDS


Paid search spending increases nearly 18% in 2014
Internet Retailer research also reveals the top retail spenders on search…

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
Facebook is cracking down on overly promotional posts. We asked social…

Facebook ad exec says mobile marketing is (and must be) highly personal
Facebook’s head of tech and telco marketing Jane Schachtel said that mobile…

Bold Predictions For Mobile In 2015 From ad:tech New York
What’s on the horizon for mobile marketing? Columnist Andrew Waber dives…

Are You Using Programmatic Yet?
If you haven’t gotten on the programmatic advertising bandwagon already…

Survey: 64% Want Gov’t To Regulate Advertiser Data Use
Marketers must take consumer privacy concerns more seriously…

Are Marketers Actually Measuring Ad Viewability?
Media buyers and suppliers are now authorized to transact on viewable…

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Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



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