With Sponsored Updates, you can publish targeted content to the world’s only professional feed. In the process, you can generate high-quality leads or build brand awareness with an audience of 347 million influencers and business decision-makers.
LinkedIn Sponsored Updates are probably for you if you’re a content, social, or demand gen marketer who fits any of the following conditions:
You want to reach a premium, professional audience. For marketers of high-value products or brands, LinkedIn’s audience is worth getting to know. Four out of five members impact business decisions within their companies. LinkedIn members also have above average household incomes and are nearly 2x as likely to hold a bachelor’s or post-grad degree compared to most U.S. adults online.
You want to target a specific buyer persona. Using Sponsored Updates, you can reach your ideal audience based on key professional profile facets like seniority, skills, job title or function, company name, education, and more. Get your content seen by the right people using accurate, up-to-date LinkedIn data.
You’re trying to boost the performance of your campaigns. As a native ad format, Sponsored Updates typically earn 3x-5x the engagement of standard display. Brands like Salesforce and Nissan are seeing strong ROI by sponsoring their rich media, e-book, webinar, and blog content.
You’re trying to capture high-quality leads. According to the Content Marketing Institute, 94% of B2B marketers use LinkedIn for their content marketing. HubSpot reports that 43% of marketers have already found a customer on LinkedIn. (HubSpot even uses Sponsored Updates for its own demand gen campaigns!)
You need a content marketing environment that’s friendly to brand publishers. People might spend time on other social channels, but they invest time in LinkedIn. On Linkedin, they’re seeking to unlock career achievements and fulfill their professional aspirations. This professional mindset makes them highly receptive to brand content. In fact, a recent LinkedIn/TNS study revealed that LinkedIn members are 26% more positively receptive to company-published content compared to members of personal social networks.
You want to step up your mobile game. 75% of Sponsored Updates engagement happens on mobile devices. Connect with this audience by including visuals in your posts and driving traffic to mobile-optimized landing pages (with short form-fills).
Get Started with $500 in Free Credit
Getting started with Sponsored Updates is easy. All you need is a LinkedIn Company Page, which is your main vehicle for publishing and sponsoring content on LinkedIn.
Today, AdStage users who are new to Sponsored Updates can get a promo code for $500 in free LinkedIn ad credits. Ready to get started? Click here to get your promo code and start delivering content to the professional feed.
Looking for more tips as you begin using Sponsored Updates? Visit the LinkedIn blog for free advice on publishing high-quality content. Alternately, you can browse the official Sponsored Updates user guide to learn about product features and how-to’s.