Twitter Ads

How To Create and Test Promoted Tweets in Bulk with AdStage

Ready to maximize the ROI of your Twitter Ads with fully optimized Promoted Tweets? AdStage’s new Bulk Ad Creation makes it easy to create up to 50 different Tweet variations to A/B test in your campaigns. In this post, I’ll give you an overview of Bulk Ad Creation and show you how it can take your ad testing to the next level.

Build Dozens of Tweet Variations Quickly

With Bulk Ad Creation, you can quickly combine multiple variations of Tweet text and attachments like Cards and photos to discover the best-performing Twitter ads.

For example, let’s say you’re creating a brand new Twitter Ads campaign to promote a new product launch. You’re not sure which message will yield the best results, so you’ll want to test a few different variations. You can take 4 different messages and 5 different images, and use Bulk Ad Creation to quickly add all 20 combinations to your campaign.

twitter bulk ad creation

After letting the ads run for a few days, you can review the performance results to identify the best-performing Promoted Tweet. Armed with the best creatives, you can invest heavily in your campaigns knowing you’re earning the best return on your ad spend!

How Bulk Ad Creation Works for Twitter Ads

Using Bulk Ad Creation to create rapid ad variations is incredibly easy. Here’s how the different scenarios work.

Test Tweet Variations

Create multiple Promoted Tweets with different Tweet text at once.

  1. twitter bulk ad creation tweet variantsCreate a new Tweet.
  2. Enter the text for your first Tweet.
  3. Click “Add Variant.”
  4. Enter your alternate text in the new Tweet field.
  5. Repeat steps 3 & 4 for as many variations as you’d like.
  6. Select any extras you’d like to attach to this batch of Tweets.
  7. AdStage will create every possible combination and present you with the results.
  8. Select the variations you like, and click “Save and Promote” to add them to your campaign.

Test Card Variations

twitter bulk ad creation card variants

Create multiple Promoted Tweets with different attached Cards at once.

  1. Create a new Tweet.
  2. Enter the text for your first Tweet.
  3. Under “Tweet Extras,” select “Cards.”
  4. Select each Card you’d like to test alongside your Tweet.
  5. AdStage will create every possible combination and present you with the results.
  6. Select the variations you like, and click “Save and Promote” to add them to your campaign.

Test Photo Variations

twitter bulk ad creation photo variants

Create multiple Promoted Tweets with different attached photos at once.

  1. Create a new Tweet.
  2. Enter the text for your first Tweet.
  3. Under “Tweet Extras,” select “Photos.”
  4. Select each photo you’d like to test alongside your Tweet.
  5. AdStage will create every possible combination and present you with the results.
  6. Select the variations you like, and click “Save and Promote” to add them to your campaign.

twitter ad variation library

Availability

Bulk Ad Creation is available now in AdStage for Twitter Ads. Later this month, we'll be rolling out Bulk Ad Creation for LinkedIn Ads, with Facebook, Google, and Bing coming soon after.

Try it today with a free 14 day trial of AdStage!

AdStage Team