How To Create and Test LinkedIn Ads in Bulk with AdStage

Posted by on Mar 13, 2015 in Advertising, Social
How To Create and Test LinkedIn Ads in Bulk with AdStage

linkedin headline variantYou can now create and A/B test LinkedIn Text Ads and Sponsored Updates easily to maximize your campaign ROI with the new Bulk Ad Creation feature in AdStage.

It’s incredibly easy to create dozens of different ad variations to test in your campaigns in order to discover the best performing combination of ad text and images. In this post, I’ll give you an overview of how Bulk Ad Creation works so your can easily create fully optimized Linked In Ads in record time.

Build Dozens of Ad Variations Quickly

With Bulk Ad Creation, you can quickly combine many variations of ad text, images, and attached content to discover your strongest LinkedIn ads.

For example, imagine you’re creating a brand new LinkedIn Ads campaign to promote a shiny new product launch. It’s too early in this new game to tell which message will yield the best results, so you want to test a few different variations. Normally creating these many variations would be a time-consuming pain. With Bulk Ad Creation, however, you can take 4 different messages and 5 different images, and quickly add all 20 combinations to your campaign.

linkedin bulk ad creation

After letting the ads run for a few days, you can review the performance results to identify your strongest performing ad. Armed with this powerful ad discovery, you can invest heavily in your campaigns knowing you’re earning the best return on your investment!

How Bulk Ad Creation Works for LinkedIn Ads

You can access Bulk Ad Creation from anywhere LinkedIn ads and Sponsored Updates are created in AdStage:

  • When creating new campaigns.
  • When managing existing campaigns.
  • When using the Sponsored Updates App.

Using Bulk Ad Creation to create rapid ad variations is incredibly easy. Here’s how the different scenarios work.

Test Text Ad Variations

linkedin bulk text ad creationCreate multiple Text ads with different text or photos at once.

  1. Click Create Ad.
  2. Enter the Destination URL of your landing page. To add alternate URLs, click Add Variant.
  3. Enter the Headline of your ad. To add alternate headlines, click Add Variant.
  4. Enter the Description for ad. To add alternate descriptions, click Add Variant.
  5. Upload one or more images for your ads.
  6. AdStage will create every possible combination and present you with the results.
  7. Select the variations you like, and click Create Ads to add them to your campaign.

Test Sponsored Update Variations

Create multiple Sponsored Updates (specifically it’s unpublished format, Direct Sponsored Content) with different text or photos at once.

  1. Click Post a new company status update.
  2. Enter the Update text. To add alternate text, click Add Variant.
  3. Enter the URL of your attached content. To add alternate URLs, click Add Variant.
  4. Enter the URL Title of your content. To add alternate Titles, click Add Variant.
  5. Enter the URL Description of your content. To add alternate Descriptions, click Add Variant.
  6. Upload one or more images for your update.
  7. AdStage will create every possible combination and present you with the results.
  8. Select the variations you like, and click Save and Publish Ads to add them to your campaign.

linkedin bulk ad creation

Availability

Bulk Ad Creation is available now in AdStage for LinkedIn Ads as well as Twitter Ads. In the coming weeks, we’ll also be rolling out Bulk Ad Creation for Facebook, Google, and Bing Ads.

Try it today with a free 14 day trial of AdStage!

 

Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



View Sam Mazaheri's profile on LinkedIn