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    Mobile Video Ads Outperform Desktop, Facebook Launches Deep Linking for Install Ads, Mobile PPC Tips, & More...

    Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF MAY 12, 2015


    Understand what bing is changing with keyword targeting

    Bing recently announced a number of forthcoming updates that will affect the way keyword matching works. Make sure you understand what’s happening, how this will affect you, and what action items you can take to mitigate any drastic changes to your campaigns.

    Starting May 21, 2015 on Bing, here are the updates you’ll need to prepare for. Read More...


    IN THE NEWS

    Facebook Introduces Deep Linking For Mobile App Install Ads
    Feature that sends people to a specific place within a mobile application...

    Carousel Ads Swing Around For Facebook Mobile App Ads
    The popular carousel format is now available to advertisers looking to...

    Facebook Ads Bidding Guide: Optimized, CPC, CPM & Daily Unique Reach
    When and how should you optimize for actions or use CPC, CPM or...

    Facebook: Smartwatches Are “Absolutely” An Advertising Opportunity
    Even without an Apple Watch app, Facebook ad exec says company...

    Google Testing “Value Alert” Notice In Google Shopping Ads
    May indicate a new way of highlighting items on sale in product listing...

    Google AdWords Launching Mobile-Friendly Hotel & Auto Ads
    Google has announced they are launching new mobile-friendly ads...

    Google Reveals New AdWords Products
    Some of the search juggernaut's soon-to-be-released offerings include...

    Twitter Running Promoted Tweets on Porn & Other X-Rated Profiles
    Advertisers are pulling promoted tweets from Twitter after discovering...

    Local Advertising to Go Programmatic
    Local programmatic ad spending is expected to reach $5 billion...


    LEARN SOMETHING NEW

    13 Expert Tips for Mobile PPC
    Here are 13 tips for successful mobile PPC from experts around...

    5 Simple Ways to Wrangle Your PPC Budget on Brand-New Accounts
    It’s easy for PPC managers to prepare for what might happen when...

    Your Real Ad Extension’s Performance with Segmented Reporting in PPC
    When operating within paid search, one of the greatest benefits we have...

    Negative Keyword Match Types – When to Use Broad Match
    PPC account managers know that a granular account structure is...

    6 Dos And Don’ts Of Client Relations For Paid Search
    How do you maintain strong, long-term relationships with your pay...

    4 Tips to Improve Your Product Feed for Advertising
    Here are some easy steps to take that don't require significant coding...

    Google Call-Only Campaigns: What You Need to Know
    It’s no secret that nowadays people use their mobile devices to complete...

    Here’s An AdWords Script To Mine Your Search Query Reports
    Former Googler Daniel Gilbert shares another script from the Brainlabs...

    Succeeding In Mobile Display Advertising
    Mobile advertising comes with a plethora of challenges. Columnist Rob...

    10 Must-Haves for Your Social Advertising Partner
    One of the most important decisions your business will make is...

    23 Extraordinary Facebook Advertising Facts
    Regardless of how hard you try, your ex-boyfriend or girlfriend can...

    7 Ways to Create an Effective Facebook Ad Campaign
    Facebook ads can be highly profitable, and there are countless ways to...


    INDUSTRY TRENDS

    Mobile Video Ad “Viewability” Beats Desktop By 30 Points
    Last December Google released research that showed 56 percent of...

    Mobile Video Advertising Revenues Much Higher Than Impression Share
    You might still think of Opera as a browser company. However a number...

    Why Retailers Are Buying In to Programmatic
    For retailers aiming to reach today’s multichannel consumers with...

    Are Facebook Ads Getting More Popular with Small Business?
    Google has long been the dominant advertiser of choice for many...

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