Google Analytics, Facebook Ads, This Week in Ad News

Facebook Launches Lead Ads, How to Use Google Analytics Audiences for Remarketing, Video Ads Performing on Mobile, & More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JUNE 30, 2015


4 must-have google analytics reports for ppc advertisers

When we started building AdStage 3 years ago, we had a vision for a platform that would house all of your advertising tools in a single solution. With the addition of our Google Analytics integration, we are now giving you access to the world’s most popular analytics tool directly from AdStage. If you’ve successfully linked your Google Analytics account, you have access to customize, schedule, and download your Google Analytics reports from the AdStage Report Center. Read More...

Andrew Villanueva | @AdStage_Drew

IN THE NEWS

Lead Ads Finally Coming to Facebook
Facebook is finally adding lead ads as an ad option for...

Facebook Unveils Vision For Immersive Mobile Ads
The social network is showing mockups of interactive mobile ad formats...

Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. Learn about Micro...

Google Addresses Fat Finger Ad Clicks On Mobile
It just got harder to make accidental ad clicks on your phone...

Keep Calm And Upgrade Your AdWords URLs
All AdWords destination URLs need to be upgraded to final URLs by...

Remarketing Lists for Search Ads, Powered by Google Analytics
Today we’re excited to announce you can use audiences (previously...

Introducing ads on Google Play Music
With over 30 million songs, Google Play Music provides access to the...


LEARN SOMETHING NEW

Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to...

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test
How do you to conduct a scientific ad copy A/B test for AdWords...

Use Google Analytics To Stop Wasting Remarketing Dollars on Bad Leads
Let's face it -- some of your website visitors just aren't interested in what...

10 Top Retargeting Tips For AdWords Users
Are you making the most of your remarketing efforts? Columnist...

Getting Started With AdWords Scripts
AdWords Scripts can save a ton of time managing PPC accounts. Read...

3 Strategies for PPC Ad Copy, for Ecommerce
There are many moving parts in pay-per-click advertising — from...

The 5 Biggest Don’ts of Paid Search
With PPC, there are many things that marketers must remind themselves...

How Policy Updates Helped Increase Conversions by 34%
If you have a diversified PPC strategy and are quick to adapt, you can...

5 Steps To Jump-Starting Your Programmatic Strategy
How do you unleash the benefits of programmatic advertising? Columnist...

How To Be Successful in Mobile Advertising
Mobile is increasingly becoming the main screen accessed throughout...

The Twitter Ads guide to following #CannesLions 2015
Next week, more than 12,000 people from 93 countries will head to the...

Direct Response Video Advertising: Best Practices For Social Media
Are you finally making the leap into video advertising on social...


INDUSTRY TRENDS

For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention
Ad agency professionals cite digital video as their main campaign focus...

Mobile Video Views Jump 100% YoY In Q1 2015, Up 367% Since 2013
Video advertising platform Ooyala says smartphone video plays are...

Mobile Is Converting: Accounts For Over 30% of US Transactions In Q2
Online retailers and travel firms find success with apps. Cross-device...

AdStage Team