Search Ads Now on Google Play, The Most Valuable AdWords Features, Video Ad Performance on Mobile vs. PC, & More…

Posted by on Aug 11, 2015 in Advertising, Search, Social

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF AUGUST 11, 2015


Top 10 Google AdWords Features

The Top 10 Most Valuable AdWords Features for PPC Managers

We are teaming up with Hanapin Marketing to host a webinar that will cover The Most Valuable Google AdWords Features For The PPC Account Manager. As you know, AdWords has tons of reports, targeting options, and optimization tools. But how do you allocate your time to make sure you’re getting the most value from these features?  Read More…

Jana Fung | @jana_fung

IN THE NEWS

Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people…

Google Updates User Ads Settings When Signed In Or Out
How to manage your ad settings on Google. The post Google Updates…

New Ads Section For Publishers In Google Analytics Coming
New publisher section will include AdSense and new Ad Exchange…

AdWords App For Android Gets An Update
More performance data and a new billing section show up in the latest…

Slick New AdWords Report Editor Is Rolling Out
A new reporting tool from Google allows marketers to instantly create…

YouTube Ads Won’t Be Sold Through AdX Next Year, Google Says
Company emphasizes focus on TrueView ads and Google Preferred…

Bing Launches Marketplace Trends Site to Help Targeting
Following customer feedback, Bing launched a new site to help its…

Bing Ads for iOS Updated & Android App Beta Available
Bing Ads has updated their Bing Ads for iOS with multiple new…

Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue
Ad blocking software, once thought to be a relatively small-scale…

Yahoo Ad Network Targeted In Malvertising Attack
The campaign was disabled after running for six days last…

Yahoo’s New Larger Product Listing Ads
Yahoo is trying out a brand new Product Listing Ad style and it is…

Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its…

Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns
New “ads editor” enables advertisers to create and adjust campaigns…

Facebook Dumps Plan To Cut Off Device-Level Data After Advertiser Revolt
Facing strong opposition from mobile app advertisers, the social network…


LEARN SOMETHING NEW

The Most Valuable Google AdWords Features for the PPC Account Manager
Join Hanapin Marketing and AdStage experts for a breakdown of the…

PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your …

The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)
It is worth the time, effort and money to advertise with Bing Ads…

8 signs that it’s time to rewrite your search ads
You put a lot of time into your search campaigns. But do you know when…

7 Questions You Should Ask When Creating PPC Reports
Creating and talking through reports can be stressful, but it doesn’t have…

7 Things CMOs Need To Know About Paid Social
With all the new ad types and emerging channels, do you know where…

Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2
Contributor Sahil Jain shares more questions and answers about how…

5 Best Ad Copy Test Procedures To Stand By
It’s paramount for every PPC professional to test their retail ad copy. This…

Three Must-Download Remarketing Lists To Use With Your Search Ads
The ability to use Google Analytics to create Remarketing Lists for…

5 Ways To Improve Facebook ROI With Audience Targeting
Learn five tips for better Facebook audience targeting in order to improve…


INDUSTRY TRENDS

Mobile vs. PCs: Where Are Video Ads More Annoying?
No matter how you slice it, video ad recall is high. However, recent…

Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1
July’s top ten ads generated a combined 80.9 million views, and more…

Are Brand Keyword Costs Rising in Google AdWords? Experts Speak Out
Adage recently ran an article stating that advertisers are seeing the costs…

LinkedIn now gets 45 percent of its ad revenue from native ads
LinkedIn has gone from being a supplier of traffic to publishers for a…

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Jana Fung

Jana is a Product Marketer at AdStage. She studied at San Francisco State University and the University of Bradford. After receiving her B.S. in marketing at the age of 19, she spent several years at various startups in the ad tech industry. With over 8 years of experience, Jana recently joins us from Twitter where she led sales marketing to support the growth of publisher inventory and ad spend on the mobile ad exchange product.

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