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New AdWords Reporting Guide, Facebook Adds Ad Units to Audience Network, Mobile Display Ads Top Search, & More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF AUGUST 18, 2015


What's New With AdStage

What's New With AdStage

This month in AdStage: Create Automated Rules for Facebook ad sets, manage your Google Shopping Campaigns in AdStage, and more!  Read More...

Jana Fung | @jana_fung

IN THE NEWS

Facebook Adds High Performing Ad Units To Audience Network
The social network is now offering autoplay video in native app...

Google Shopping Adds Full Suite Of Automated Bidding Options
Advertisers will now have bid type options aplenty across their Google...

Suite of automated bidding solutions for Google Shopping
Last year, we launched powerful reporting and campaign management...

Bing to Improve Merchant Center
Upcoming enhancements to Bing Merchants Center, which creates the...

Major Billing Improvements & Consolidated Billing Arrive On Bing Ads
A new suite of Bing Ads billing tools will keep search marketers working...

Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google
In an email to advertisers, Amazon announced yesterday that they will...


LEARN SOMETHING NEW

Best Practices: A new guide to great reporting in AdWords
We hope you’re excited as we are about last week’s launch of the...

What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
We've gathered hourly performance data from 8 different ecommerce...

Bidding Farewell to Basic Bidding
As keyword bidding ends, marketers should familiarize themselves with...

The Importance of Focus for Your PPC Strategy
Anyone who works in marketing has certainly heard the advice to “know...

PPC Ads Not Performing? Reduce Cognitive Load
Is your ad copy not performing as well as you'd hoped? Contributor...

10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused...

Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
The in-person meeting for prospective new agency/client relationships...

Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and...

Knowing When To Retarget (And What Data To Bank It On)
Retargeting shouldn't just be based on someone visiting your site and...

3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing...

Four Ways To Stay On Top Of Average CPC
Cost-per-click is a hugely important metric in AdWords. Columnist and...

Outmaneuver Your Competition With Bing Ads Marketplace Trends
Understanding how your competitive landscape is changing can help you...

Bing Ads: 15 Reasons You Should Advertise on Bing as Well as Google
If you’re running a business, it’s likely you’ll have a website that could use...


INDUSTRY TRENDS

Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search
Global revenue for mobile display, search and messaging ads climbed...

Digital Nearly Doubles Share of Retail Manufacturer Marketing Pie
Traditional forms of marketing are losing share among retail...

Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet
Hard data, as well as strategic moves by industry players and anecdotal...

Report: Billions In Local “Co-Op Advertising” Funds Left Unspent Annually
Ask digital agencies and marketers about “co-op advertising” and many...

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AdStage Team