This Week in Ad News

Flexible Bidding Strategies Explained, Retailers Choose Facebook as Favorite Social Network, and More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF SEPTEMBER 8, 2015


Mastering Mobile App Engagement Ads

Mastering Mobile App Engagement Ads

As a mobile marketer, one of your main responsibilities is getting people to engage with your company’s mobile app. Building awareness to increase installs is important, but more important is having people actually use it, as their activity will likely be your revenue driver. This is where mobile app engagement ads come in handy. Read More...

Bryson Runser | @brunser19

IN THE NEWS

Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords...

Expandable Native Gmail Ads Now Available To All In AdWords
Google has announced the roll out of native Gmail ads to all AdWords...

AdWords Newest Ad Extension Announced: Structured Snippets
Google AdWords is rolling out structured snippet extensions as an option to...

New AdWords Reporting Columns for Multi-channel Advertisers
In April, we introduced improvements that help multi-channel advertisers...

Bing Ads Android App Debuts: A Test Drive
Now available in the Google Play store, here is a look at what to expect. The...

Twitter Ads Are Now Available Pretty Much Everywhere
Twitter extends access to its self-service ad dashboard to more than 200...

Facebook Extends Autoplay Video Ads To Outside Mobile Apps
Facebook recently announced it was extending its autoplay video ads to third...


LEARN SOMETHING NEW

When Are Flexible Bidding Strategies Right For You?
Google offers 6 flexible bidding strategies. Depending on your goals, you may...

Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping...

A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Columnist Kirk Williams walks you through how to adopt an increasingly...

Final Solution For Exact Match In Shopping Ads
I would like to utilize exact match keywords for Google Shopping ads. Here is...

Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Learn about an ecommerce remarketing tactic that is used to remarket items...

Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House...

How to Build a Better SEM Audience Profile
Resources like Google AdWords Display Network and Facebook Custom...

5 Tools For Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords...

8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC...


INDUSTRY TRENDS

Facebook Is Retailers' Favorite Social Network
Retailers don’t appear to be holding back when it comes to ad...

Mobile to Account for More than Half of Digital Ad Spending in 2015
This will be a benchmark year for ad spending in the US, as mobile...

Google Expanding AdWords Home Service Ads
Google caused considerable interest when they began running Home Service...

Are Amazon Text Ads a Promising Alternative to Product Ads?
As Amazon Product Ads are soon discontinued, Text Ads will be introduced...

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AdStage Team