AdStage expands its platform offering to include AdStage Labs, a new division of the product dedicated to progressive cutting-edge tools for early adopter advertisers.
SAN FRANCISCO, California — October 20, 2015 — AdStage, the all-in-one ad management platform that allows businesses to create, optimize, and report on campaigns across search, social and mobile ad networks from a single interface, announced today the launch of AdStage Labs, new tools in the platform that provide cutting-edge cross-network features.
AdStage Labs is mandated to build quick fringe tools like script-based automation and reporting for social ad networks, automated rules based on external events such as weather, sports, or events, a tool for bringing collaboration between paid and organic content teammates, and built-in educational materials that offer best practices and tips published by other advertisers for ad campaign optimization.
AdStage Labs features tools that were built by our in-house developer team during our first company hackathon over just 3 days. 6 small teams of 1-2 developers were tasked to simply think outside of the box from their day-to-day roadmaps. Don’t worry about mass-marketability but instead, leverage unorthodox technologies and external triggers. We are hoping to add value to AdStage users while building what the market needs, a single solution that houses an advertiser’s current and future toolbox under one roof,” said Sahil Jain, CEO and co-founder of AdStage.
Similar to AdWords scripts, the AdStage Labs team produced a script-based automation solution offers scripts for advanced features for other networks, such as cross-network reports, campaign exports for making changes in bulk, and the ability to create custom scripts.
For social advertisers that want to capitalize on current events or external moments, AdStage Labs created an IFTTT model to launch campaigns when appropriate. For example, if it’s forecasted to rain in a specific location, ad campaigns for umbrellas, raincoats, or rainboots may be appropriate to show on platforms like Facebook or Twitter.
We’re building tools that are progressive for the marketing technology industry,” said Sahil Jain, CEO and co-founder of AdStage. “Our ability to innovate and build tools quickly sets AdStage Labs apart from other solutions in the space. We eventually will open up AdStage Labs to third-party developers and hackers alike.”
With the addition of AdStage Labs, the platform continues to innovate by creating advertiser solutions that are not only industry first, but are also time-saving and performance-enhancing. As the only self-serve platform in the world that offers full campaign management and optimization tools for both search and social advertising on Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads, the AdStage platform is available with plans starting at $199 per month and a 14-day free trial. Over 4,000 mid-market agencies and direct advertisers use AdStage in over 1,000 cities worldwide.
Jana is a Product Marketer at AdStage. She studied at San Francisco State University and the University of Bradford. After receiving her B.S. in marketing at the age of 19, she spent several years at various startups in the ad tech industry. With over 8 years of experience, Jana recently joins us from Twitter where she led sales marketing to support the growth of publisher inventory and ad spend on the mobile ad exchange product.
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