The Twitter Campaign Objective Guide

Posted by on Nov 26, 2015 in Advertising, Social
The Twitter Campaign Objective Guide

If you’re new to Twitter Ads, you may be overwhelmed with the number of objectives, creatives, and bidding types they offer. There are special bidding types and must-have creatives that are available for specific objectives, so depending on what you’re trying to do with your ad campaign will inform your creative and bidding strategy.

Below, we’ve broken down the requirements for each objective type.

twitter campaign objective guide


If you’re wondering what some of these ads look like on Twitter, here are some examples that were taken from Twitter’s desktop website.

twitter ad format examples


The below examples showcase how certain ad formats appear on a mobile device.

twitter ad formats on mobile

For new advertisers, testing the performance between mobile and desktop targeting can easily be done with Twitter Ad Groups in AdStage. We recommend this type of segmentation so you can set up separate bids for the different audiences.

Now you know what Twitter Ads has to offer – what objectives will you be trying out next month? Tell us in the comments below!

Jana Fung

Jana is a Product Marketer at AdStage. She studied at San Francisco State University and the University of Bradford. After receiving her B.S. in marketing at the age of 19, she spent several years at various startups in the ad tech industry. With over 8 years of experience, Jana recently joins us from Twitter where she led sales marketing to support the growth of publisher inventory and ad spend on the mobile ad exchange product.