Google Customer Match, Facebook Ads Bidding Changes, & More…

Posted by on Dec 1, 2015 in Advertising, Search, Social | No Comments
Google Customer Match, Facebook Ads Bidding Changes, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF December 01, 2015


The Twitter Campaign Objective Guide

If you’re new to Twitter Ads, you may be overwhelmed with the number of objectives, creatives, and bidding types they offer. There are special bidding types and must-have creatives that are available for specific objectives, so depending on what you’re trying to do with your ad campaign will inform your creative and bidding strategy… Read More.

Jana Fung |@jana_fung 

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 IN THE NEWS

Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize

Google Announces New Store Visit Metrics in AdWords
The new metrics will give advertisers more insight into store visits…

Yahoo Testing Search Results Style PLA Shopping Ads
Yahoo is testing out a new style of shopping ad (PLA)…

Bing Images Launches “Places To Buy” For Holiday Shopping Season
Bing is rolling out a new image search feature that displays product prices, retailer info…

Google Updates AdWords Android App To Include Video Campaigns
Advertisers can monitor video campaign performance and make bid and budget adjustments…


LEARN SOMETHING NEW

Facebook Conversion Pixel Changes: What Marketers Need to Know
Wondering how to transition from your old conversion pixel to the new pixel?

How To Integrate Structured Snippets Into Your Account
Structured snippets give our audience a deeper view of our products and services…

Cross-Platform Marketing a Must-Have in 2016
Q&A with Nick Bianchi, director of social media at AT&T on cross-platform messaging…

AdWords Shopping Ads Enhancements: A Roundup
AdWords has released many new features for Shopping Ads recently…

How To Create Better Ad Extensions At The Ad Group Level
When and how extensions should be utilized at the ad group level…

It’s Not Too Late: 12 Ways To Boost Sales This Holiday Season
It’s not too late to get your site ready for the influx and hopefully increase sales…


INDUSTRY TRENDS

Why Customer Match Is The Biggest Thing To Happen To Email Since Hotmail
Customer Match or Custom Audiences are expected to revolutionize digital advertising…

Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier
Paid search ad spend on desktop text ads started escalating the week of September 27…

Don’t Let Amazon Eat Your Lunch This Holiday Season
Josh Manion reveals tips for using data to boost mobile app engagement and in-store revenue…

25 Useful Mobile Commerce Stats For The Holiday Season
An idea of how important a role mobile will play in this year’s holiday spending…


Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

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