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    FTC Releases New Native Ad Guidelines, Bing & Gemini Ads Gain on Adwords, & More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF December 29, 2015


    Larger Canvas with Rich Media Sponsored Updates

    As one of LinkedIn’s official Ads API partners, we have thousands of customers running LinkedIn Ads on our platform. One of the most common questions we are asked about LinkedIn is “How do I run Sponsored Updates with the larger image?”   For advertisers that are new to LinkedIn Ads or have the same question, […] Read More.

    by Jana Fung | @Jana_Fung  

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     IN THE NEWS

    FTC has released new guidelines for native advertising
    The move from the FTC comes after concerns that consumers are being misled by ads...

    Twitter is testing curated headlines – how the move will impact marketing strategies
    Twitter is testing displaying tweets based on curation rather than organically...

    IAB raises concerns over new FTC native ad guidelines
    IAB has given the new FTC guidelines on native advertising a mixed review...

    Google Testing New Style of Local Home Services Ads
    Google is testing a new style of home service ads...


    LEARN SOMETHING NEW

    How New Adwords Structured Snippets Can save You Time & Marketing Budget
    This new update gives ads more space in the SERPs...

    Getting Twitter Ads Access As An Agency
    Account access is one of the first steps in most agency/client relationships...

    The Six Quality Score & Ad Rank Questions Everyone Has For Google
    People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords...

    6 Ways to Use Clarity to Improve Your Conversion Rate
    What Is Clarity and Why Should You Care?...


    INDUSTRY TRENDS

    Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
    Yahoo and Microsoft are continuing to nibble away at Google's massive search market share...

    A mere 42% of more than 3B impressions were verified as human: Study
    According to CEO Ben Trenda, the average lifespan of a bot is four to six days...

    Can You Guess What Was The Most Shared AdWords Content In 2015?
    Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year...

    16 insiders weigh in on digital marketing in 2016
    From personalization to augmented reality, these trends will shake the ad industry...

    Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
    From new deals to more data to changes in what a conversion is...