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    Twitter Launches Conversational Ads, Yahoo Displays AdWords, and More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF January 12, 2016


    Quick Start Guide to Ad Variation Testing

    If you are running multiple ad campaigns simultaneously like we do here at AdStage, then you’re most likely concerned with identifying which creative provides you with the best results. In this post, you’ll learn at a high level how to track your ad testing performance and ensure that you’re optimizing your campaigns for success... Read More.

    by Josh Rodriguez | @joshrodriguez  

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     IN THE NEWS

    Yahoo Showing Google AdWords Sidebar Ads With Extensions
    Yahoo is testing Google ads in their search results with a unique twist...

    Google Changes to Longer Snippets for Some Search Results
    Google results to show snippets that are longer than the standard two lines in length...

    Twitter Launches Conversational Ads
    New formats make it "easier to engage with a brand’s campaign message"...

    New Ad Extensions In Town – Check Out Bing’s Latest
    There’s no better time than at the start of a new year to get your PPC accounts in order...


    LEARN SOMETHING NEW

    Making the Most Of Google Analytics Audiences Within Your Search Campaigns
    Have you been using Google Analytics in conjunction with RLSA?...

    Surviving Google’s New Policy Against Interstitial Ads
    How some of the best companies comply with Google’s new interstitials rule...

    How to Create Audience Personas on a Budget Using Facebook Insights
    Learn how you can begin to use Audience Insights to build personas...

    How to Create an Evergreen Facebook Ad Campaign
    Jon Loomer shows us how to create a Facebook campaign that will keep working...


    INDUSTRY TRENDS

    US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
    Video will also command a large portion of ad spending allocated to digital...

    Three Off-The-Beaten-Path Ideas That PPC Pros Should Think about in 2016
    Three areas you may not be thinking about that ultimately impact your customer’s journey...

    3 Trends Set to Impact Search Marketing in 2016
    Three specific trends stand to make the biggest impact on search in the year ahead...

    How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?
    Many advertisers have seen great results using the countdown customizer in AdWords...