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4 Must Know Mobile PPC Trends, Google PLA in Image Search, and more...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF January 19, 2016


How to Set Up a Complete Ad Tech Stack

Michael McEuen, Director of Demand Generation at AdStage and Nicholas Lemieux, Director of Marketing at Jebbit, sat down to talk about the importance of having an efficient ad tech stack. As they both have years of experience working with full-stack marketing technology, watch the full webinar where they share strategies and their top choice of tools to optimize ad campaigns... Read More.

by Jana Fung | @jana_fung  

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 IN THE NEWS

Google Product Listing Ads Live in Image Search
Google now showing PLAs in image searches on phones...

Google PageRank Will Probably Never Update Again.
"Toolbar is something we haven’t updated in a really long time...."

Apple Reportedly to Drop its iAd Advertising Sales Business
Apple is dropping the sales portion of iAd in favor of a more automated platform...

Bing Ads Updates Keyword Planner With Impression Share Comparisons
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts...


LEARN SOMETHING NEW

Automate Your Way To SEM Success
David Fothergill makes the case that automation can free up valuable time...

5 Great Ways to Customize Your SEM Ads to Your Audience
Build context into your ads in such a way that they can stand out...

How to Close the B-to-B Ad-Tech Gap
Four Ways Ad Tech Fails B-to-B and What to Do About It...

Use External Data In Your AdWords Campaigns With Scripts To Call APIs
Russell Savage provides a tutorial on how to create wrappers for external API calls...


INDUSTRY TRENDS

Search Stays Strong as Mobile Accounts for Most Clicks
Paid search is keeping its mojo as clicks move to mobile...

Four Key Mobile And Location-Based Trends For 2016
Aaron Strout takes a look at the top trends in mobile we should expect to see this year...

Mobile Video Ads Drive Brand Awareness, Engagement
Mobile video advertising brings a lot of value to marketers...

4 Mobile PPC Trends You Need to Get In On, Now
Digital ad spending is expected to double to almost $59 billion by 2018...


AdStage Team