Running multi-network lead generation campaigns can be a daunting task. You need to nail your audience targeting, continually analyze and iterate, and properly attribute your results to opportunities.
Hanapin Marketing and AdStage have teamed up to provide B2B marketers with a collection of free resources to set your PPC campaigns up for success this year.
The PPC Resource Toolkit
This toolkit contains:
- Blog post on 5 Twitter targeting tactics you should be doing in 2016
- Guide on leveraging Marketo with paid social
- Guide on leveraging Hubspot with paid social
- Comprehensive list of free PPC tools
- Resource guide to learning PPC
- Infographic and whitepaper on the most impactful PPC updates of 2015
- Webinar recording on how to set up an ad stack
- Webinar recording on what marketers needs to know about full-funnel ads and attribution