AdStage Products, Facebook Ads, Yahoo Gemini, This Week in Ad News

Yahoo native video, Facebook users watch 100 million hours of video daily, & more...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF February 02, 2016


AdStage Announces its First Cross-Network PPC Automation Product

AdStage launches a new product on the platform called Automate. The former lightweight Automated Rules app gained so much popularity that it has been rebuilt as a complete end-to-end product for cross-network PPC automation. Available on the AdStage platform, Automate is the world’s first ad automation product that powers alerts, bulk actions, ongoing optimizations, campaign scheduling, ad testing, and rotation-based rules across Google, Bing, Facebook, LinkedIn and Twitter Ads. More.

by Jana Fung | @jana_fung  

 IN THE NEWS

Native Video Comes To Yahoo
Yahoo’s Native video runs everywhere on Yahoo, including web, mobile and apps...

AMP Will Support Ads from 20+ Networks at Launch
Over 20 networks have their ads ready for the AMP launch...

Facebook's Audience Network is bringing ad products to the mobile web
With no SDK integration required, getting started on mobile web is quick and easy...

iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone...


LEARN SOMETHING NEW

Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question is how to get meaningful growth numbers out of PPC...

The Science of Brand Bidding: Follow-up and FAQs
The pros and cons of bidding on your own brand terms can keep you running in circles...

7 Retargeting Case Studies That’ll Boost Your Current Campaigns
The pros and cons of bidding on your own brand terms can keep you running in circles...

How To Evaluate Your Ad Extensions
Ad extensions are touted as an important component of any PPC account...


INDUSTRY TRENDS

Facebook Now Seeing 100 Million Hours Of Video Watched Daily
"Video ads are important on our platform and the most important thing that’s growing"...

Pre-roll Video Ads Are Driving the Most Ad Block Usage: Study
Almost 75% (survey participants) cited intrusive ads as the motivator for blocking ads...

The State Of Cross-Channel Paid Search, Part 1: SEM & Social
Paid Search & Social Advertising: A Natural Fit For Search Marketers...

Instagram Is a Hit with Advertisers
Instagram ads reached 670 million impressions in December...


AdStage Team