Instagram adds video views, Google Kills Flash, & more…

Posted by on Feb 16, 2016 in Advertising, Search, Social | No Comments
Instagram adds video views, Google Kills Flash, & more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF February 16, 2016


Account Based Marketing: Focus on Pipeline, Not Leads

The lead generation funnel has failed B2B; it’s terribly inefficient. Marketers tend to spend the majority of their focus on top of funnel land grabs – optimizing for lead volumes, and cost per contact. Believing that shear volume will eventually translate into more sales.

The chilling reality is that only a sliver of leads turn into sales. Just how feeble is the lead gen funnel? Forrester cited that an average of only 0.75% of B2B organizations’ leads turn into closed revenue.

It’s time we rethink our approach to B2B marketing. I chatted with Sangram Vajre, CMO at Terminus, to tap into his thoughts about changing the status quo. More.

by Michael McEuen |@lonohead 

 IN THE NEWS

Instagram: Video views are the ‘best measure of viewer intent’
Instagram is changing how it displays video engagements on the platform…

AdWords Automated Bidding Gets An Overhaul
Google is going to be rolling out a revamp of AdWords automated bidding…

Google Kills Flash, Makes Everyone (Even Adobe) Happy
Starting June 30, display ads built in Flash can no longer be uploaded…

Twitter Has Launched a 24-hour Video Ad Option for Marketers
First View gives marketers a 24-hour promoted video at the top of the timeline…


LEARN SOMETHING NEW

The Ultimate Cheat Sheet on PPC Ad Copy
Learn how to write great PPC ad copy with this guide from Melissa Mackey…

Why Facebook And Google Analytics Conversions Don’t Add Up
It’s fairly typical for conversions to be off by at least 10-15%…

7 PPC Mistakes You’re Probably Making (and How to Fix Them)
What you learned 6 months ago could already be outdated information…

How To Use Multi-Channel Funnels To Improve Your PPC
Learn how individual channels interact with each other…


INDUSTRY TRENDS

Facebook Delivered Triple The Engagement Over Twitter For Branded Content
Brands experienced three times the engagement levels for content shared on Facebook…

Ad Tech Is Trying to Figure out the ROI of Emojis
There’s growing demand to measure emoji impact in brands’ campaigns…

Twitter Increases Number of Advertisers 90% Year-over-year
Mobile ads remain the main driver of Twitter’s revenue…

How location helps marketers add a new dimension to campaigns
Location-based marketing is becoming a very attractive tactic for advertisers…


Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

Twitter LinkedIn