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Apple Considering Paid Search, 7 PPC Tips for Educators, and More...

This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF April 19, 2016


Expanding Campaigns Using First Party Data

Joe Kerschbaum of 3Q recently joined us for AdStage's #PPCPodcast. Lover of agency life, Joe also runs his own podcast and speaks at major conferences. He’s been a around the block; a part of the digital space since 2000, when Yahoo was the big player. And Today, he showed us his go-to method to significantly grow your target audience using your email lists... More

by  Rachel Larsen

 IN THE NEWS

Majority of Users Frustrated by Disruptive Ads, Aware of Ad Blocking
84 percent of respondents said ad interruptions were too frequent...

Bing Shopping Campaigns Now Out of Beta in UK
UK is the first market outside of the US to offer Bing Shopping Campaigns...

Twitter Ads Editor Adds Support for Ad Groups
Twitter adds ad groups for better targeting and performance assessment...

Apple is Reportedly Adding Paid Search to The App Store
Reportedly Apple is building paid search for the App Store...


LEARN SOMETHING NEW

How To View AdWords Data In Google Analytics
Understanding how your customers interact with your website is crucial...

Announcing The Art of Advertiser Science Series
Bridging the art & science of marketing to surface research, skills, and tools...

7 PPC Tips for the Education Marketer
Tips to ensure that you are targeting the most qualified demographics...

How to Create Stories That Move People to Act
Do you use stories to engage your audience?...


INDUSTRY TRENDS

Paid Search Rules for ROI on Mobile: Report
Lead generation and direct online sales main aims...

The Top 100 Most Expensive Keywords in The UK: New Research
Do you know what the most expensive keyword is on Google Adwords?...

Mobile Marketers are Missing Out on Hyperlocal: Report
Just 22% of marketers agree that they are exploiting hyperlocal advertising...

Campaign Targeting is Best Use of Marketing Data: Study
Report finds that campaign targeting led as the most effective use of data...


AdStage Team