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    Facebook Ads, LinkedIn Ads, Twitter Ads, This Week in Ad News

    Facebook Adds "Time on Page" to Algorithm, Digital Ad Revenue on the Rise, and More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF April 26, 2016


    How I Get Over 60% Conversion Rates with Facebook Ad's Detailed Targeting

    In this case, I’ll walk through each step of the campaign to show how you can replicate the same results for your own campaigns. Surprisingly, my “failures” were 30%+ conversion rates because Facebook’s detailed (overlap) targeting is that powerful... More

    by  Ross Kaplan-Winn | @RossKWSEM

     IN THE NEWS

    Facebook Is Making It Easier to Move TV Campaigns to Mobile
    TV creative is already moving toward a more mobile-like user experience...

    Facebook Adds “Time on Page”, Diversity to News Feed Algo
    How will it affect you?...

    Twitter Introduces Better Targeting with Its New Ad Groups Tool
    Ad Groups aim to improve customization and segmentation...

    Facebook Adds 3 New Third-Party Partners for Ad Viewability
    Facebook added to its roster of independent ad viewability verifiers...


    LEARN SOMETHING NEW

    Using LinkedIn To Expand Your Network of Opportunities
    Leverage LinkedIn for Your Company and Yourself...

    Beyond Breakthrough: 5 Secrets of Seek and Share Advertising
    The key characteristics of ads that people are excited to see and share...

    How to Use Facebook Instant Articles for Business
    Everything you need to know to publish Facebook Instant Articles...

    How to Measure Social Media Using Google Analytics Reports
    4 ways Google Analytics to measures the impact of your social marketing...


    INDUSTRY TRENDS

    Despite All This Data, Empathy Is Still the Greatest Tool
    A top-down approach needs to be balanced with consumer-centric thinking...

    Google Chrome: One Billion Monthly Active Users on Mobile
    Google releases an impressive new stat...

    Article: Most Smartphone Owners Use Location-Based Services
    Nine in 10 US smartphone owners use location services on their phone...

    US Digital Ad Revenues Top $59.6Billion in 2015, up 20% to Hit Another High
    Growth to come from mobile, making 35 percent of search and display ad revenues...