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    This Week in Ad News

    Twitter Expanding Logged-out Reach, Tips for Better Mobile Ads, and more...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF May 10, 2016


    2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

    I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only 250 tickets available, attendees had the opportunity to personally meet and nerd out over Growth tactics with any one of the 28 speakers. Panels included growth industry leaders such as Andrew Chen, Neil Patel, Jon Miller, and Dan McGaw…just to name a few... More

    by  Josh Rodriguez

     IN THE NEWS

    Google Weighs 'Acceptable Ads' Policy to Fight Ad Blocking
    Google, whose $21B business is built on ads, is ready to weigh in...

    Twitter Will Bring Its Logged-out Ads to the Mobile Web in Q2
    Twitter’s ready to start making money from more of its logged-out audience...

    AdWords Express Now Shows Google Analytics Goal Results
    Businesses can see how their ads convert from AdWords Express...

    YouTube Announces Google Preferred Breakout Videos
    New video ads give brands access to the "hottest and fastest-rising videos"...


    LEARN SOMETHING NEW

    Preventing Accidental Clicks for a Better Mobile Ads Experience
    Accidental clicks annoy users and drive down the value of ads....

    Five Ways to Slash Ad Spend and Achieve Results Right Now
    Small changes that can have a big impact on account performance...

    Everything You Need To Know About Facebook Lead Ads
    What they are, how they work, and what you need to get started...

    The Basics Of Setting Up A Paid Search Campaign
    Everything you need to develop your first paid search strategy...


    INDUSTRY TRENDS

    Study: 71% of Consumers Prefer Personalized Ads
    People are 2x as likely to engage if the ad is tailored to them...

    For Social Media Marketers, Facebook Produces the Best ROI
    95.8% of social media marketers worldwide said Facebook leads in ROI...

    Time Spent with Facebook Still Growing, but Not by Much
    Americans will spend just one minute more on Facebook by 2018...

    Study: 74% of Gen Z, Millennials Don't Want Brands in Social Feeds
    56% reported cutting back use of social media platforms over advertising....