Twitter Expanding Logged-out Reach, Tips for Better Mobile Ads, and more…

Posted by on May 10, 2016 in Advertising, Social
Twitter Expanding Logged-out Reach, Tips for Better Mobile Ads, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF May 10, 2016


2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only 250 tickets available, attendees had the opportunity to personally meet and nerd out over Growth tactics with any one of the 28 speakers. Panels included growth industry leaders such as Andrew Chen, Neil Patel, Jon Miller, and Dan McGaw…just to name a few… More

by Josh Rodriguez

 IN THE NEWS

Google Weighs ‘Acceptable Ads’ Policy to Fight Ad Blocking
Google, whose $21B business is built on ads, is ready to weigh in…

Twitter Will Bring Its Logged-out Ads to the Mobile Web in Q2
Twitter’s ready to start making money from more of its logged-out audience…

AdWords Express Now Shows Google Analytics Goal Results
Businesses can see how their ads convert from AdWords Express…

YouTube Announces Google Preferred Breakout Videos
New video ads give brands access to the “hottest and fastest-rising videos”…


LEARN SOMETHING NEW

Preventing Accidental Clicks for a Better Mobile Ads Experience
Accidental clicks annoy users and drive down the value of ads….

Five Ways to Slash Ad Spend and Achieve Results Right Now
Small changes that can have a big impact on account performance…

Everything You Need To Know About Facebook Lead Ads
What they are, how they work, and what you need to get started…

The Basics Of Setting Up A Paid Search Campaign
Everything you need to develop your first paid search strategy…


INDUSTRY TRENDS

Study: 71% of Consumers Prefer Personalized Ads
People are 2x as likely to engage if the ad is tailored to them…

For Social Media Marketers, Facebook Produces the Best ROI
95.8% of social media marketers worldwide said Facebook leads in ROI…

Time Spent with Facebook Still Growing, but Not by Much
Americans will spend just one minute more on Facebook by 2018...

Study: 74% of Gen Z, Millennials Don’t Want Brands in Social Feeds
56% reported cutting back use of social media platforms over advertising….


Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

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