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    Instagram Boosted Posts, Video Ad Spend Continues to Rise, and More...

    This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF May 24, 2016


    How to Use Facebook Mobile Video Ads for Powerful KPI Lift

    Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from mobile.... More

    by Jana Fung | @jana_fung


    Hanapin Webinar Secrets to Setting Up Your Social Attribution for Success


    IN THE NEWS

    Google Says 20 Percent of Mobile Queries Are Voice Searches
    20% of queries on Google's app and Android devices are voice searches...

    85 percent of Facebook video is watched without sound
    Facebook has built a video ecosystem that does not require audio...

    Instagram’s Code Hints at Option to Pay to Boost Posts
    Agency Social Chain uncovers variables for "can_boost_post" in code...

    Now Emails Can Now Stay on Google Customer Match Lists Indefinitely
    Google has removed the duration limit for Customer Match emails...


    LEARN SOMETHING NEW

    4 Tips To Optimize Your Display Advertising for ROI
    Optimize your display advertising on the GDN for a better return...

    How to Improve Your Facebook Ad Performance
    How to use Audience Insights to improve the performance of your ads...

    6 Strategies For Targeting Followers With Twitter Ads
    Step-by-step guide to get your ads in front of your target audience...

    How to Measure Your LinkedIn Activities
    How to measure and track the effectiveness of your social selling...


    INDUSTRY TRENDS

    Mobile Campaign Performance Sees 283% Boost Year-Over-Year
    Stats from Rakuten Marketing's State of Display Advertising report...

    Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads
    Nearly half intend to shift ad dollars away from broadcast TV...

    Native Ads Expected to Account for 74% of Ad Revenue by 2021
    Revenue from native ads expected to increase over 32% in next 5 years...

    Video Ad Spending on Social Platforms Is Rising Fast
    Marketers move from experimentation to full rollout...


    #PPCPodcast - 05.24.16