Unless you've been completely off-the-grid or soaking up the sun on a remote island (we're jealous), you've most likely heard about Microsoft's largest acquisition to date. The LinkedIn deal is set to close for a sizable price-point of $26.2 billion in cash.
While the announcement sparked widespread news coverage, most publications overlook the huge opportunity this acquisition presents for B2B advertisers.
AdStage CEO, Sahil Jain, recently published an article on MarketingLand discussing the possible changes the acquisition may have on the advertising landscape. As a direct API partner for both Microsoft's Bing and LinkedIn Ads, he shares an intimate view of how the two networks can potentially strengthen each other.
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