Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Posted by on Jun 20, 2016 in PPC News, Search, Social
Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Unless you’ve been completely off-the-grid or soaking up the sun on a remote island (we’re jealous), you’ve most likely heard about Microsoft’s largest acquisition to date. The LinkedIn deal is set to close for a sizable price-point of $26.2 billion in cash.

While the announcement sparked widespread news coverage, most publications overlook the huge opportunity this acquisition presents for B2B advertisers.

AdStage CEO, Sahil Jain, recently published an article on MarketingLand discussing the possible changes the acquisition may have on the advertising landscape. As a direct API partner for both Microsoft’s Bing and LinkedIn Ads, he shares an intimate view of how the two networks can potentially strengthen each other.

Continue Reading on MarketingLand

Microsoft Acquires LinkedIn- What the $26.2 Billion Deal Means for Advertisers Read More CTA via blog.adstage.io

Alyx Gatti

Alyx Gatti is a product marketing nut, avid coffee enthusiast, and self-proclaimed PPC geek. She’s currently operating the engagement machine @AdStage. You can find her online sharing growth marketing strategies or general nonsensical thoughts about daily life. Follow me @AlyxGatti

Twitter LinkedIn