Advertising, News, Search, Social

Google Testing Shopping Ad Rankings, and More Ad Tech News....

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF June 21, 2016


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Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do you know if you’re choosing the right channel? If you’re a B2B brand... Read More...

by Alyx Gatti | @alyxgatti

IN THE NEWS

Google testing ‘top rated’ shopping ads format
Google is testing rank order ads based on customer ratings...

Pinterest adds three new targeting options for marketers
Customer list retargeting, website visitor retargeting, and more...

Facebook’s web app-like Canvas ads can now run as organic Page posts
Page owners can use the Canvas ad format for organic Page posts...

Twitter advertisers to get stats on video performance
A partnership with Innovid gives Twitter advertisers video analytics...


LEARN SOMETHING NEW

The 4 Personality Types You Deal With In Paid Search
Learn how to effectively communicate with these personalities....

Eight tips for getting the most from a modest PPC budget
What to do when a budget only supports one or two clicks per day...

3 Facebook Live Examples That Generated Sales
Discover how three companies used Facebook Live to generate sales...

The Art and Science of Ad Copy Testing
Webcast on specific angles for ad copy to influence searchers...


INDUSTRY TRENDS

Digital Video Advertising to Grow at Annual Double-Digit Rates
Video ad spending will continue to grow at a pace that exceeds TV...

Pew Research: Mobile made up over 50% of digital ad revenue in 2015
$59.6 billion was spent on digital advertising last year...

Native social ads grab bigger slice of location-targeted ad spend: report
Mobile native ad spend expected to increase to 28.1 percent by 2020...

How Facebook turned an end-to-end ad tech strategy on its head
Ad tech strategy oriented to advertisers and geared to protecting its data...