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    This Week in Ad Tech: June 28, 2016

    FOR THE WEEK OF June 28, 2016


    5 Easy Ways to Boost PPC Landing Page Conversions

    Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just to name a few. Managing all these campaign elements means ppc landing pages are often relegated to an after-thought.... Read More...

    by Alyx Gatti | @alyxgatti


    IN THE NEWS

    Google Restricts Keyword Planner to AdWords Advertisers
    To use Keyword Planner, you need to have an AdWords account...

    As ad tech consolidates, business models shift
    There is a call for ad tech to move towards performance-based models...

    Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
    Richer ad user experience and new content focus seek to lift ad quality...

    Bing Ads Editor for Mac beta is available today!
    Mac users can now use Bing Ads Editor in order to manage many accounts...


    LEARN SOMETHING NEW

    6 Online Video Insights to Inform your 2017 Media Plan
    Six Tips to Consider in the Shift to Online Video Platforms...

    5 Perilous Mistakes That Will Destroy Your PPC Budget
    5 Ways That People Could Be Killing Their Budget For PPC Ads...

    7 AdWord Extensions To Improve PPC Conversion Rates
    Explains the Importance of AdWords Extensions and Which Ones to Use...

    Insights from the chief marketing technologist of $18B firm
    Scott Brinker talks with Duane Schulz, marketing technologist of Xerox...


    INDUSTRY TRENDS

    Snapchat: How Brands Reach Millennials
    Snapchat, while young, shows much potential in the marketing world...

    B2B Trending Conversations: Native Advertising
    Native advertising is effective for both B2B and B2C companies...

    Google rolls out new tool for publishers to 'show fewer ads'
    Google announces AdSense Labs that allows beta testing of new features...

    Native video is the next big ad format, just ask Facebook
    Native videos have gained popularity within digital advertising...