Advertising, News, Search, Social

This Week in Ad Tech: June 28, 2016

FOR THE WEEK OF June 28, 2016


5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just to name a few. Managing all these campaign elements means ppc landing pages are often relegated to an after-thought.... Read More...

by Alyx Gatti | @alyxgatti


IN THE NEWS

Google Restricts Keyword Planner to AdWords Advertisers
To use Keyword Planner, you need to have an AdWords account...

As ad tech consolidates, business models shift
There is a call for ad tech to move towards performance-based models...

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality...

Bing Ads Editor for Mac beta is available today!
Mac users can now use Bing Ads Editor in order to manage many accounts...


LEARN SOMETHING NEW

6 Online Video Insights to Inform your 2017 Media Plan
Six Tips to Consider in the Shift to Online Video Platforms...

5 Perilous Mistakes That Will Destroy Your PPC Budget
5 Ways That People Could Be Killing Their Budget For PPC Ads...

7 AdWord Extensions To Improve PPC Conversion Rates
Explains the Importance of AdWords Extensions and Which Ones to Use...

Insights from the chief marketing technologist of $18B firm
Scott Brinker talks with Duane Schulz, marketing technologist of Xerox...


INDUSTRY TRENDS

Snapchat: How Brands Reach Millennials
Snapchat, while young, shows much potential in the marketing world...

B2B Trending Conversations: Native Advertising
Native advertising is effective for both B2B and B2C companies...

Google rolls out new tool for publishers to 'show fewer ads'
Google announces AdSense Labs that allows beta testing of new features...

Native video is the next big ad format, just ask Facebook
Native videos have gained popularity within digital advertising...