LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

Posted by on Jul 5, 2016 in Advertising, Search, Social | No Comments
LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

FOR THE WEEK OF July 05, 2016


#PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva

Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive auction requires more than just a “shoot from the hip” strategy. Running a successful AdWords campaign goes further than simply raising bids… Read More

by Hannah Wald


IN THE NEWS

Google Says Dynamic Search Ad Targeting Will Soon Get Better
Google will be adjusting Dynamic Search Ads to improve ad relevance on…

LinkedIn Is Launching Programmatic Advertising for Display Ads
Follows the success of its service for sponsored content…

Twitter Just Launched a Stand-Alone ‘Dashboard’ App for Small Businesses
With ideas for tweets, keyword tracking and more…

Google Wants to Give You Better Control Over the Personalized Ads You See
Google is introducing a feature that lets users opt in to a new way of…


LEARN SOMETHING NEW

RLSA and Customer Match: Using Smart Segmentation for Big wins
How to take advantage from the use of RLSA and Customer Match…

The Art and Science of Ad Copy Testing: Follow-up Q&A
There are very few things we can do to actively influence our search audience…

Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016…

How Google Analytics User Explorer Can Improve Your Marketing Strategy
Using User Explorer, a report tool designed recognize new segmentation trends…


INDUSTRY TRENDS

How Do People View Search Engine Results Pages?
The F-shaped pattern has been the way in which people browse sites…

Five Stats That Sum up the Rise of Ad Blocking
Web users are taking to blocking ads in hundreds of millions…

Mobile Ads Take Twice as Long to Load as Desktop Ads
Slow-loading mobile ads is an issue for a number of reasons…

Nearly One-Third of the World Will Use Social Networks Regularly This Year
2.34 billion individuals worldwide will access social networks frequently…


 

Hannah Wald

Hannah is a content marketing intern at AdStage, and currently attends Northwestern University; pursuing a B.A. in Political Science with a focus in International Studies and Integrated Marketing Communications.