Advertising, News, Search, Social

Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More...

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF
 July 12, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world.... Read More

by Hannah Wald

IN THE NEWS

Bing Ads Editor For Mac Is (Finally) Here
BAE for Mac has long been the most highly requested feature...

Bing Ads Keyword Planner Adds New Features and Gets Extended
Bing Ads Keyword Planner gets bigger and can target specific locations...

Google's Acquisition of Anvato Boosts Ad Delivery...
Google has bought Anvato, will help with efforts with video companies...

Twitter Moments fails to gain traction with advertisers
New Twitter Moments feature's popularity for advertisers has faded...


LEARN SOMETHING NEW

The 3 Types of Remarketing You Should Be Trying
3 tools to use in AdWords to make remarketing tactics successful...

12 Tips for Writing Clickable Search Ad Copy
12 ways to make searching ad copy easier for marketers...

How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
DKI not only improved CTR but also helped improve other key metrics including...

What Marketers Can Learn from Fortune 500 Companies and Instagram
Marketers see how top companies have used Instagram to boost growth...


INDUSTRY TRENDS

Using Automation to Execute PPC Strategy
Introduction of automation rules to manage account optimization...

B2B Marketers Struggle to get Effective Content Marketing...
B2B marketers ask other experts for creating content market material...

Podcast: Why Has Ad Blocking Gone Mainstream?
What’s behind the recent increases in ad blocking...

How Paid and Organic SEO Results Overlap in 2016
Data results tracking paid ads and more in search results...