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    This Week in Ad News

    Google is testing new format for Sitelinks, and more...

    Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

     FOR THE WEEK OF July 19, 2016


    #PPCPodcast: The Future of MarTech with Scott Brinker

    Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world.... Read More

    by Hannah Wald

    IN THE NEWS

    Google Is Making Travel and Shopping Easier for the Seasons Ahead
    Hotel smart filters, YouTube TruView, and more updates...

    Yahoo’s Selling Tumblr Ads Through Facebook’s Audience Network
    Yahoo has turned to Facebook's ad network and the portal's own native ads...

    Google Testing New Format for Sitelinks, in Carousel Card Form
    Google tries out new carousel look for Sitelinks...

    Pokémon Go Will Soon Get Ads in the Form of Sponsored Locations
    Get ready for the mobs of trainers at a store near you...


    LEARN SOMETHING NEW

    How Landing Page Testing Screwed Up CRO for Paid Acquisition
    Landing page design is important but not the most important...

    Are Your Expanded Text Ads Lit?
    New expanded text ads in 4 easy steps...

    How to Increase Your Remarketing Ad Conversions in Five Steps
    From relevance to timing and everything in-between...

    Quiz: Are You Ready to Level up Your Social Media Marketing?
    Test your knowledge of social media marketing...


    INDUSTRY TRENDS

    Google's Programmatic Video Biz is Growing Like a Weed
    Google's revenue from programmatic video is growing fast...

    Snapchat's Ad Sales Strategy Follows Facebook's Playbook
    Snapchat mirrors Facebook's stratrgy for ad sales and it pays off...

    Ads on Premium Publishers' Sites Are 3 Times More Effective
    Ads on premium publishers' websites makes a brand more favorable...

    Mobile Brand CPCs on Google Are Climbing, Finds Merkle
    Increases started at the end of June and have only affected smartphone CPCs...