AdStage looks to simplify the complex technology needs of marketers with its centralized platform.
SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million in funding from Verizon Ventures, the lead investor of their Series A round. AdStage’s customer base currently manages over 18,000 advertising accounts and $100MM in quarterly ad spend through its suite of products.
The latest injection of funding enables AdStage to invest in its vision to connect digital marketers with their disparate systems and workflows by consolidating the process into one platform. This includes developing solutions that allow marketers to easily analyze pay-per-click performance across channels, automate daily campaign tasks, and integrate their existing tools.
"Our vision has always been to unite the various paid channels where the digital marketer or Head of Demand Generation is at the apex of revenue operations,” said Sahil Jain, CEO of AdStage. “As marketing technology evolves, this individual requires the tools that not only unite the paid channels, but collaborates with the complementary business units to drive customer acquisition.”
Aligned with their mission to create a platform that supports the increasing demands of cross-channel campaigns, AdStage bolstered its suite of solutions with the release of two new product lines, Automate and Report. Automate allows marketers to place otherwise tedious campaign tasks on autopilot for continual monitoring and optimization of their ad campaigns. Since its release in late February, the product now supports over 2,000+ daily user-defined optimization rules. Report offers a customizable reporting solution that eliminates the need to prep and pull data from different marketing channels into a spreadsheet. Since its beta debut in July, AdStage customers have used real-time dynamic reporting views to generate over 1,000 reports.
“Constantly testing different marketing channels and messages with a unified dashboard to better compare, understand and monitor how campaigns are performing is crucial for brands to remain relevant and competitive,” said Mark Smith, Executive Director at Verizon Ventures. “AdStage’s platform delivers an easy to use yet comprehensive solution that benefits the digital marketer. We look forward to their continued growth.”
The new funding will be used to accelerate team growth and product development against the connected platform vision, as the technological needs of digital marketers becomes more complex and fragmented.
"The rise of the CMO, demand generation manager and marketing operations have ushered in new tools and technologies to bring business units together,” said Jain. “These solutions now enable organizations to effectively share their data in programmatic ways for sophisticated execution and analysis of campaigns in an omni-channel world."
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AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, New Relic, Universal McCann, and King Content.
Learn more about AdStage at: www.adstage.io.
Director of Marketing