November was an exciting month for AdStage. We released an easier way to assign campaigns in Automate, a new KPI progress widget, drag-and-drop widget support, and global date ranges for Report.
Let’s take a look at the new releases below.
New IF Condition: Campaign Name
Easily build an Alert or Rule for the campaigns you care about using Campaign Name contains function.
Select Campaign Name in the IF Condition to make more changes across accounts at scale by quickly including/excluding campaigns.
Let's say I want to increase bids for all campaigns containing the campaign name Turkey Day Promotion to boost audience reach for the last 3 days leading up to Thanksgiving day.
Track KPI Performance Lift
New Progress Widget
Track specific performance goals or KPIs across accounts for a selected time period. Use the new Progress Widget to get a quick view of how certain campaign/account KPIs are performing at any given period.
Let’s say your target budget for the month is $10,000 across your selected campaigns.
The Progress Widget will show how much of your monthly budget you’ve spent, compared to your total target budget. You can see by the 15th, you’ve spent 69.49% of the total monthly budget.
From these insights, you might then decide to perform an account audit to see which campaigns you should pause or adjust budgets for.
Your Dashboard Just Got A Whole Lot Faster
Easily Resize Widgets
We wanted to give our customers more control over customizing their PPC reports. Prior to this release, widgets were only available in full-width.
Now you can customize your reports to show performance trends in the same view. With resizable widgets, you can easily resize widgets to ⅓ , ½, ⅔, or full width.
Quickly Move Widgets Around
Drag-and-Drop makes rearranging widgets as easy as possible. Simply drag the widget to move widgets around the dashboard quickly.
Make Sweeping Date Changes Across Your Dashboards
Edit Date Ranges at the Dashboard Level
Before introducing Dashboard Level Date Ranges, we noticed many of our customers had to painfully edit each widget’s date range within their dashboard to view performance data.
With the ability to edit date ranges at the dashboard level, all your widgets will update with data from the newly selected date range.
New Report Features
Use Custom Data to Analyze Full-Funnel PPC Performance
Create a unified Report you can easily share, markup, annotate, and customize with the conversion data you're already collecting in other marketing tools.
Get a full view of which ads are the most valuable and move the needle for your most important business metrics.
Native Facebook Widget
Soon all AdStage Report customers will be able to generate tables, summary, and chart widgets using Facebook data including Demographic, Geographic, Placement, and Page insights.
We always love hearing from our readers!
Let us know what you think about the product updates in the comments below.
P.S. Want to check out the full product release?
Visit our new release notes portal, where we'll be keeping you up-to-date with the latest and greatest from the AdStage labs!