If you’re a smart PPC advertiser, you have a whole lot of Facebook ads running at once. And, if you’re a savvy PPC advertiser, you know exactly how you want to optimize your ads given your campaign objectives. That’s where Facebook automation comes into play. Automated rules allow you to track under and over-pacing ad sets, schedule ads for certain days/times, pause or boost ads based on performance, run tests, and automatically rotate new creative in after a certain period of time.
The number of hours you can save using these automated rules is huge and the more chances at automation you have, the more that number grows. That’s why we wanted to break down exactly what you’re getting with the automated rules in Facebook’s ad manager and with AdStage’s Automate product. That way, if you’re looking for more Facebook automation or a specific feature, you know where to find it!
What Facebook Ads Manager Offers
Facebook released automated rules in 2016, allowing advertisers to optimize campaigns with simple rule-based automation. They currently offer four Facebook automation rules:
- Pause campaigns, ad sets or ads based on performance
- Increase or decrease campaign budgets based on performance
- Increase or decrease manual bids based on performance
- Receive email alerts based on ad performance
What AdStage Automate Offers
Facebook’s automation offerings are a fantastic start, and that’s why AdStage offers them, too. But why stop there? These automated rules are helpful in catching and taking action on performance changes, but there are ways you can optimize your campaigns at an even more granular level. In addition to the rules offered natively on Facebook, AdStage Automate offers a set of optimization tools for Facebook Ads that can give you greater flexibility, chances for optimization, and time saved.
Stay Up to Date on Ad Performance
With email performance alerts, you can monitor your ad accounts and campaigns around the clock. Stay on top of campaign trends like over or under spend, CTR, and high cost per conversion. And, you can use alerts to be sure you know when ads are live, so you can better control budget pacing. Know when an ad is down, banned, or awaiting approval and when that issue is resolved.
Also, you no longer need to export campaign performance and analyze the data in an Excel file. Your email notification includes a complete list of underperforming accounts and campaigns straight to your inbox. You can also get alerts like these through Facebook Ads Manager, but you may be limited as they only allow up to 100 automated rules in each ad account.
Efficiently Optimize Your Ads
Using simple IF/THEN logic, you can create flexible and powerful optimization rules and apply them to multiple campaigns and ad sets simultaneously. AdStage’s automated optimization tasks fire based on the performance trends you choose so you’re always in control, and have the ability to optimize campaigns as soon as the performance conditions apply. In addition, you can apply as many rules as you wish, while Facebook only allows each ad account up to 100 automated rules.
Schedule Campaign Budgets to Increase or Decrease
Unlike Facebook automated rules, AdStage does not limit you to simple automated bid and budget changes when performance changes occur. For seasonal campaigns or end of quarter pushes, you may want to increase your budget to make specific revenue goals. On the other hand, if you’re looking to drive more impressions before a sale is over, you can schedule an increase in your bids during any given week. The budget can be flexible and updated automatically with the AdStage campaign scheduler.
Daypart Campaigns to Deliver During Specific Times
While Facebook also offers dayparting in Power Editor, they don’t make it easy for you to turn off your campaigns. They are, after all, incentivized to have you keep your ads on all the time. So, if you’re not using Power Editor, you miss out on this opportunity to optimize your ad delivery. In AdStage Automate, dayparting is available through the campaign scheduler. Based on the top converting times of the day, or when your audience is likely to be on Facebook, you can deliver Facebook Ads at the most optimal times of the day or week. This ensures your budget is spent as efficiently as possible — by simply choosing which hours and days to show your ads for the best conversion rates.
Campaign scheduling in Power Editor also requires a lifetime budget, while in AdStage, advertisers have no restrictions on what budget types can be used for scheduling, and can use the more popular ‘daily budgets’ in their set up.
Keep Your Ads Fresh
While Facebook is supposed to automatically rotate your ads, you don’t get very much visibility into why they choose which ads to rotate. Automated ad rotation in AdStage allows you to cycle through sets of ads, ad sets, or campaigns based on your desired KPIs, rather than Facebook’s black box algorithm. You will most likely want to keep your ads fresh, with either new ad copy, ad images, new calls-to-action, or new landing pages, and this solution allows you to engage your audience with different messages at scale.
Take Action in Bulk
Quickly get the best view into your data and take an optimization action in bulk. If you’d like to do a one-time performance clean up of an account or campaign, it’s easy to do that bulk action through a simple workflow in AdStage Automate. Unlike Facebook Ads Manager, where you have to select each ad set or campaign to take bulk actions, AdStage lets you filter by specific parameters, saving hours of manual time filtering performance views and making edits.
Scale Automation Beyond Facebook Ads
As a cross-network platform, AdStage allows you to create automated rules for other paid channels such as Google AdWords, Bing Ads, Twitter Ads, and LinkedIn Ads. This is a great upsell tactic for agencies who are growing their book of business. Once you’ve gotten your strategy down in Facebook Ads with our set of Facebook automation tools, expand your campaigns across the other networks to gain more syndication.
Get Started with AdStage Automate
AdStage Automate brings additional flexibility, more in-depth metrics to optimize/monitor, and incredible amounts of time saved through bulk actions with running Facebook automation. Improve your workflows and get organized today with your free trial of AdStage Automate.
Hannah is a content marketer, strategist, and mountaineer. A former actress with an MBA in the works, she’s all about creative, engaging content – no ifs, ands or buts! Follow her at @hlennett
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