Running a PPC campaign involves so many tasks and can’t-miss details that having a checklist is necessary to keep from overlooking an important step. But, often, a comprehensive PPC checklist can turn into multiple pages of bullets and sub-bullets. Surely, every PPC professional dreams of editing the list down! But how is that possible without losing crucial details? The answer is automation. As you’ll see below, implementing a single point of automation can eliminate multiple steps, and in many cases, optimize performance for better results.
Triggered emails/texts: If you totaled up all the time you spend monitoring simple milestones for accounts and campaigns, you’d probably gasp at the number. Whether it’s checking in on spend, key performance indicators, or troubleshooting red flags, logging into accounts to look at the numbers is time-consuming. Triggered emails do all the work for you, sending updates and alerts so you can combat over/under spend, make adjustments mid-run, and anticipate problems before they happen.
Automated bidding: You’re not alone in feeling that bidding can be overwhelming and confusing. Google AdWords and Facebook Ads offer bidding options that let you set your goals for CPA, CPC, CPM, and specific objectives, in the case of Facebook. And because both bidding systems continue optimizing 24/7, you can feel confident you’re getting the most for your money without having to monitor and tweak around the clock.
If/Then logic: It’s always exciting to reach a milestone in a PPC campaign, but mindlessly clicking buttons to keep things moving can be a buzzkill. Optimization rules built on if/then logic will automatically roll progress along. For example, if you’re A/B testing ads and want to divert remaining budget to the better performing ad once it crosses a certain threshold, you can set an optimization rule instead of logging in, monitoring, clicking, tweaking, and so forth.
Dayparting and flighting: Scheduling is one area where it’s extra nice to set it and forget it. Instead of logging in to manually launch ads, you can set your calendar for an entire campaign before the first ad is even published.
Bulk action cleanups: Click. Click. Click. Click. When you have bigger fish to fry, performing the same action over and over can be infuriating. With automation, you can perform bulk actions, so you can get rid of the old and getting started again with a clean slate quickly.
A/B split tests: Any good marketer knows testing ads before pulling the big trigger is a must. But running multiple mini-campaigns at once is just double, or triple, or even quincentuple the work depending on how many ads you’re testing. Automating A/B split tests allows you to set up many ads in one go, and pull one complete report.
Fresh creative: We’ve talked about ad fatigue in previous posts, but what can be equally tiring is manually shuffling new creative into the mix when performance stalls. Your dreams of an easier way to keep creative fresh have come true thanks to automation. Set your KPIs, load your creative, then watch as customers are wowed by a seemingly never-ending stream of new ads.
Custom optimization rules: The core of your PPC checklist might not change, but you’re likely constantly making revisions and additions based on your own data and learnings. Revising your checklist takes time, and you’re probably only expanding it as you add more details. With automation, you can plug in your data to create custom optimization rules, cutting out tiresome manual steps and ensuring you’ve saved valuable information for future campaigns.
One control center: Even with saved passwords, logging into dozens of accounts to make the same change is tedious. Automation software lets you adjust your ads on different networks from one account. This capability makes it much easier to be nimble, and test without investing a ton of time.
There’s no magic wand to eliminate all the to-dos on your PPC checklist, but letting automation take care of the small stuff means you have more time to focus on the big stuff. Adstage offers powerful automation tools to help you save time and optimize performance. With Adstage’s Automation, HIRED has decreased CPA by over 30%, and Inflow has used simple if/then logic-based rules to increase conversions by over 20%. Test it out with a 14-Day Free Trial, or request a demo.