Marketing Automation, MarTech, PPC News, Social Advertising

How to Align Your Marketing Automation with Social Ads

Grabbing a prospect's attention in B2B is difficult. Email inboxes are always flooded with higher priority content, and prospects don't typically think about their work needs outside of work. So how do you get your messaging in front of the right people at the right time outside of email?

Social ads are making this easier to do. With sophisticated targeting options on social platforms, you can reach people by their email address. When dayparting your ads during business hours, you have another automated way to reach your target audience at the right time.

In addition to email address targeting, you can additionally layer on the social ad targeting like interests, income level, job title, and company exclusions, to further refine the list and tailor hyper-specific messaging throughout the lifecycle.

In this session at MarTech Conference San Francisco, Sahil Jain CEO and Co-founder at AdStage Inc. and Amanda Westwood, Digital Marketing Manager at Zendesk, will reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn. Delivering personalized individual-level advertising that can done with CRM data and existing marketing automation campaigns.

 

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JD Prater

JD is the Director of Growth Marketing at AdStage. He’s a savvy marketer, digital strategist, and avid cyclist. A stereotypical coffee snob and recovering Coloradan, he’s a creative thinker who sees the big picture but loves getting lost in the details.