With our core mission to “connect marketers to the data they need to analyze, automate, and report on their digital ad campaigns”, many of our latest products have been developed using our Universal Data API.
The API allows developers and analysts to query ad performance data from eight major channel sources (Google AdWords, Bing, Facebook, Instagram, LinkedIn, Twitter Ads, and Google Analytics) and pull it in as one, normalized feed. Sending the data anywhere they want.
We use our own API internally to power new products that help marketers report on and analyze their paid campaign performance trends in interesting ways. Whether that’s allowing users to ask their personal assistant Alexa about current ad spend trends, or granting the ability to pull all their ad data into Google Sheets with our AdStage Add-On.
Today, we’re proud to announce a new member to the reporting family, AskAdStage, a smart bot that allows marketers to report on and pause their ads in Slack.
AskAdStage is an AI-powered reporting tool that allows marketers to create paid search and social campaign reports on-the-fly in Slack. Then if desired, take action on performance trends by pausing your campaigns or ad groups/sets within a table view.
What Are the Core Features?
Integrate and report across your core ad networks
Set up your account in AdStage, and pull reports across your Google AdWords, Bing, Yahoo! Gemini, Facebook, Instagram, LinkedIn, and Twitter ad campaigns.
Pull performance metrics on demand
Create paid social and social reports on-the-go from any Slack supported device (mobile, tablet, or desktop).
Visualize ad performance data with flexible line, bar, and pie charts
Tell AskAdStage your preferred report type, networks, metrics and time range—then receive a report back in seconds. Change your chart type easily with quick action buttons.
Apply advanced filters to hone in on the metrics you care about
Perfect your reporting views with network, campaign type, and status filters. Learn all the possible commands.
Take action on underperforming campaigns or ad creative
View your report, then pause or re-enable a list of campaigns, ad groups/ad sets, or creatives based on performance.
Pull quick campaign performance reports for your team
Add the AskAdStage bot to any team Slack channel, allowing team members to change the chart type, add comments, or pull their own report!
How to Get Started
Get set up with AskAdStage, the smart ad reporting assistant for Slack, in 4 quick steps:
- Ensure you are an AdStage customer or actively trialing the product.
- If you’re new to AdStage, sign up for a free 14-day trial here (no cc required)
- Visit the AskAdStage page or Slack app listing to download the app.
- Assign the app a Slack team instance and channel.
- AskAdStage to pull a paid campaign report using this format:
- Chart format (list, bar, line chart) + reporting level (account, campaign, ad group/ad set) + metric you care about (CTR, conversions, CPA, etc.) + time range (ex: last 14 days)
- Example query:
- “/askadstage show me a line chart of the top 10 best performing Facebook ad sets by CTR over the last 7 days”
Help Us Get the Word Out
Creating new products takes a lot of dedication and good ole fashioned elbow grease. We'd be grateful if you helped us get the word out! Please find us on ProductHunt and show us some love—our CEO has graciously agreed to respond to every question or user feedback.