Top 3 Takeaways
- Her career path as a people manager vs individual contributor and which one she likes best
- She’ll reveal some of her Facebook auditing techniques and what to look for when auditing accounts
- Why she loves Lookalike audiences
More about Susan
Hello! The short story: I’m a nationally recognized strategist and practitioner in the PPC space, including AdWords, Bing Ads, and Facebook Ads.
I’ve worked with and for many household names like Circuit City and General Motors, and many small businesses who needed some paid media help. Accounts have ranged in size from $1,000 a month in spend to over $1mm.
I’ve managed teams from 2 to 20+ people, with demonstrated success in turning chaos into efficient processes by creating highly functioning teams and departments from scratch. I love to take disparate pieces, assess them, and re-mold them into efficient, productive digital marketing programs powered by teams of smart folks.
You can also find me out and about as a blogger for Search Engine Journal, and speaker at internet conferences such as Pubcon, SMX, Digital Summit and many others on the subjects of paid search and Facebook Ads.