The PPC Show

    [PPCShow] Breaking Down the B2B Funnel with Garrett Mehrguth

    This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. You can follow him on Twitter.

    My top three takeaways from this show:

    1. Everyone says they value top of funnel, but lie in the way they allocate budget.
    2. The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue
    3. Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more.



    More about Garrett

    Garrett is the CEO of Directive Consulting, a comprehensive search marketing agency specializing in ROI-driven campaigns for B2B and enterprise organizations. He's a regular on the conference circuit. He has spoken at State of Search, Digital Summit, Share16, 3XE Digital, SMX West, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal and Code Camp.

    He's also been published in Moz, Ahref, Kissmetrics, PPC Hero, Crazy Egg, SitePoint, Marin, Convince and Convert, Wordstream, Raven, Acquisio, and Local Search Ranking Factors.

    JD Prater

    JD is the Director of Growth Marketing at AdStage. He’s a savvy marketer, digital strategist, and avid cyclist. A stereotypical coffee snob and recovering Coloradan, he’s a creative thinker who sees the big picture but loves getting lost in the details.