Introducing the AdStage Google Data Studio Connector

Posted by on Sep 13, 2017 in Press Releases, Product Updates
Introducing the AdStage Google Data Studio Connector

Digital advertisers have a data problem. They sink time into collecting, standardizing, and reporting on performance metrics across different ad networks, web analytics, and CRM systems.

It’s been our mission at AdStage to connect paid marketers quickly and easily to the data they need in order to understand holistic campaign performance and take action at scale.

Part of this mission includes opening up data connectors using our API, allowing marketers to visualize and report on their ad performance in Google Sheets, Slack, and now Google Data Studio.

Announced on the Google Analytics blog, the AdStage Data Connector has been listed as an official Community Connector for Google Data Studio. The connector allows marketers to connect and sync data across their Google, Bing, Facebook, LinkedIn, and Twitter ad accounts from a single source and visualize it using Google Data Studio.

The connector is free to use for our existing customers or marketers who take advantage of the complimentary 14-day AdStage trial.

What is Google Data Studio?

Google Data Studio is a free offering by Google that allows users to create flexible reports and visualizations using uploaded data or an official data connector partner.

How to Bring Your Advertising Metrics into Google Data Studio

Marketers can start connecting their data in 6 easy steps:

*Ensure you have an existing AdStage account.

  1. Visit Google Data Studio and create a new account.
  2. Once logged in, create a new report by clicking on the “+” button.
  3. Click on the “Create new data source” button.
  4. Under the Community Connectors section, select “Explore Connectors.”
  5. Navigate on the AdStage Data Connector tile and select “add connector.”
  6. Input your AdStage credentials to sync your advertising data.
adstage google data studio

Apply and Customize a Reporting Template

To get started quickly, apply our one-click reporting template and customize it to your exact liking. Create and add custom calculated metrics, such as cost per lead, to polish the report.

Pining for Reporting Inspiration and Best Practices?

Learn more from our most popular resources:

 

Michael McEuen

Director of Marketing at AdStage. Social ads convert, and perpetual tinkerer. B2B pipeline generation is my jam.

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