[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

Posted by on Oct 6, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

This week on The PPC Show, Margo and JD break down the top 10 headlines and trends in ad tech and digital marketing for the week of October 2-6th.

 

 

Show Notes

Google Doubles AdWords Budgets and Advertisers are Unhappy

Google has made a significant change to the way AdWords budgets can be used, and the advertising community is not the least bit happy.

Campaigns are now able to spend up to twice their average daily budget. The means on high traffic days, costs could soar as high as double the budget you have set.

Shopping on Instagram is Growing with Shopify
Shopify merchants continue to benefit from the powerful integration between Shopify’s online store and Facebook’s product catalog. Once selected, merchants can choose to connect this catalog in Instagram without any extra effort

Facebook Partners with ZipRecruiter As It Ramps Up In Jobs
Facebook will now integrate with ZipRecruiter — an aggregator that allows those looking to fill jobs to post ads to many traditional job boards, as well as sites like LinkedIn, Google and Twitter — to boost the number of job ads available on its platform targeting its 2 billion monthly active users.

LinkedIn’s Adding Snapchat-Like Geofilters for Conferences and Events
Yes, LinkedIn is also copying Snapchat – though their use-case is a little different, and does make a lot of sense. As part of their new native video tools, LinkedIn’s giving conference attendees the opportunity to add dedicated event frames to the videos they create while attending such functions.

Snapchat to Launch Augmented Reality Art Platform
Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot.

Now Hashtags Work on Pinterest!
Starting today, when you include hashtags in the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. Whether those Pins are promoted or not, the freshest Pins will always appear right up top.

[CHART] Search Marketers Shift Gears as Consumer Habits Change
Search ad spending continues to grow robustly in the US, largely due to mobile. Mobile growth is so strong that overall spending increases are in the double digits, despite declines in desktop-based search ad outlays.

Twitter to launch in-stream video ads in the UK
Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts.
Twitter first launched in-stream video ads in the US in April this year as it ramped up its investment in video and content.

The offering allows brands to have in-stream ads around premium content.
Now, Twitter just needs to prove users want to watch these kinds of shows.

Yahoo Gemini Gets New Features Spotted by Rachel King

JD Prater

JD Prater

JD is the Director of Growth Marketing at AdStage. He’s a savvy marketer, digital strategist, and avid cyclist. A stereotypical coffee snob and recovering Coloradan, he’s a creative thinker who sees the big picture but loves getting lost in the details.

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