This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 16-20th.
Facebook Adds New Custom Audience Options to Improve Ad Targeting
Facebook is adding two new Custom Audience creation options. “Dwell time” will let your retarget those who have looked at your ads but didn’t convert, while “Link sharing” will enable you to focus on users who have actively engaged with your content.
Facebook officially launched a new feed on desktop that presents people with posts from Pages they don’t follow and posts that aren’t likely to show up in their regular news feed.
It’s called Explore Feed and subtitled “top posts for you from across Facebook.” Facebook rolled out the alternative News Feed on mobile earlier this year. On both mobile and desktop, the Explore Feed can be found within the “Explore” menu that lists similar non-News Feed feeds, such as Trending News and City Guides.
Facebook Acquires Rising Social App tbh to Quell Competition
Tbh, which stands for “to be honest,” is an anonymized polling app that allows people to share how they feel about friends. The app, which has proved to be particularly popular among teens, was acquired by Facebook in a deal said to be worth less than $100 million.
Linkedin Is Rolling Out Autoplay Video Ads
LinkedIn will start selling video ads to a test group, planning to eventually bring them to all advertisers. The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound.
Twitter Introduces a New Video-Centric Ad Format
Twitter has unveiled a new ad format called the Video Website Card, “ a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.”
Instagram Redesigns Call-to-Action Bar
Instagram is tweaking ads’ call-to-action bars to better blend in with an ad’s photo or video. Instead of blue, the bar will dynamically change to the main color contained in the ad’s photo or video.
Instagram may be able to insert more ads — and relieve Facebook’s ad load pressure, which is expected to decelerate the company’s ad revenue growth this year — without overdoing it.
AdWords “Days to Conversion” Shows How Long it Takes Users to Convert
A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. This data should help advertisers to better optimize their campaigns and ad units.
Google AdWords’ days to conversion segment can be applied to reports in both the regular and new AdWords experience.
Pinterest Opens Search Ads to Self-Serve Advertisers
Advertisers can now buy search ads through Pinterest’s self-serve tool, Pinterest Ads Manager. Beyond the traditional keyword targeting, the new interface lets marketers automatically target relevant searches using Pinterest’s Taste Graph.
Bing Ads Launches Multi-Linking for Multiple Account Management
Bing Ads advertisers can now link and unlink accounts within the platform more easily. The interface will be updated to reflect who has account access and a simple “Change who pays” option to facilitate billing changes.