This week on the PPC Show, Paul Wicker and Mike McEuen break down the top nine headlines in ad tech and digital advertising for the week of October 23-27th. Tune in as they cover the latest on Facebook’s “Explore” feed, the new publisher guidelines, Instagram’s live broadcasts, and more.
Facebook has caused a huge drop in referral traffic in a test that removed all Page posts from the News Feed. These posts appeared in a separate feed called “Explore.” “We have no plans to roll this test out further,” followed the official announcement.
Previously available only to some local panel results, such as salons and spas, the “Reserve with Google” booking feature is now open to more service categories.
The new guidelines don’t include any substantive changes for publishers, but centralize some of the advice Facebook has previously given in its effort to fight against fake news and low-quality content.
The “pay with Google” option ties all your saved cards on file together in a single interface. The larger idea here is to make checkout speedier for mobile users and increase conversions for retailers.
With parallel tracking, users will go straight to the landing page after clicking your ad while their browser processes the tracking URL, the AdWords click tracker, and possible redirects in the background.
You can now invite one of your viewers to participate, splitting the view in two. The feature could be useful for brands and news outlets for more interactive, social streams and discussions with viewers.
The new overview tab is located on the top of any campaign page. Data within the tab can be modified and customized to focus on the insights you care most about.
Google AdWords published a guide to help advertisers adapt their ad strategy for iPhone X. This includes do’s and don’ts for banner and native ad placement for the new device.
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