This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 22-26th. Tune in as they cover the latest on Facebook privacy, Google AdWords machine learning, and Amazon GIF stickers.
PODCAST SHOW NOTES
Google now lets publishers opt in to use Google’s machine learning algo to pick and choose fonts, colors, and styles for in-feed ads on their websites. ‘Native in-feed ads are a great option to give your users a better experience,’ Google’s PM said. ‘The method is optional, so if you prefer, you can create your ads manually.’
AdWords Smart Bidding uses Google’s machine learning to help you set the right bid for every auction
- Auction-time bidding
The newest Google’s update to its mobile app should allow advertisers to get more work done when they’re on the go. So, if you’re reading this on your mobile device and get an idea for a keyword that you don’t want to slip away, you’ll be able to add a keyword by tapping ‘Keywords’ in the AdWords app for iOS or Android.
Snapchat users will be able to share Stories outside the app to their linked social media accounts or through text or email with a link to a webpage. Snapchat is hoping the new feature will attract new users and give its content a broader reach.
Instagram now lets you add GIF stickers to any photo or video in your story. Experts say that Instagram’s move is ‘another shot across the bow at Snapchat’ and an attempt to open up new possibilities to market to younger audiences.
Major privacy controls are coming to Facebook later this year as the social network gears up to comply with the GDPR. Facebook’s COO Sheryl Sandberg said the company will be "rolling out a new privacy center globally that will put the core privacy settings for Facebook in one place and make it much easier for people to manage their data."
Is search advertising coming to Amazon’s Alexa? Digiday chatted with an agency executive who was invited to Alexa’s product road map at the company’s Seattle HQ last spring. Looks like injecting advertising in a voice environment is no small feat.
Bing Ads will roll out the general release of Hotel Ads with its first partner, Koddi, a travel ad platform that drives bookings through metasearch and Facebook. Bing advertisers can now optimize campaigns by device type, length of stay, and day of the week