This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 26 – Mar 2nd.
Tune in as they cover the latest on Google UAC updates, Facebook News Feed, Twitter’s bookmarks, YouTube live streaming, and more.
LISTEN TO THE SHOW
AdExhchanger spoke with Google’s Director of App Ads about what’s next on the roadmap for Universal App Campaigns and Google’s plans to “give app developers a peek inside the black box.
News Feed FYI: Ending the Explore Feed Test
The Explore Feed was a trial response to consistent feedback we received from people over the past year who said they want to see more from friends and family in News Feed. The idea was to create a version of Facebook with two different News Feeds: one as a dedicated place with posts from friends and family and another as a dedicated place for posts from Pages.
To understand if people might like two separate feeds, we started a test in October 2017 in six countries.
Facebook is rolling out job posts for business and job seekers, who can now use the Jobs dashboard found in the Facebook web sidebar or mobile app’s “More” section. Businesses can post jobs on Facebook and promote them with ads, while job seekers can find a full-time or part-time gig, filtering the openings by proximity and location.
According to Facebook, during the 2016 election, President Trump’s campaign actually paid higher rates to advertise on the platform overall than Hillary Clinton’s campaign did.
If you want to save a tweet, but don’t want to “Favorite” for everyone to see, you can now do so by bookmarking it. To use this new feature, click on a new “Share” button and choose “Add to Bookmarks.”
Twitter trying to be less toxic
RFP for a conversation health score
When it comes to voice search, Amazon Echo might be biased towards certain brands. eMarketer shares data from last year’s research conducted by Bain & Company, which uncovers Alexa’s top suggestions for shoppers who search by voice.
YouTube is expanding its list of features for creators of live video. Live streaming will now include chat replay, automatic English captions, location tags, and IFTT technology integrated into YouTube’s monetizing tool. Automatic captions will be powered by live automatic speech recognition technology.
Unilever threatens to pull ads from Facebook and Google
Unilever h”It is acutely clear from the groundswell of consumer voices over recent months that people are becoming increasingly concerned about the impact of digital on wellbeing, on democracy – and on truth itself,” Mr Weed said.as pledged to:
- Not invest in platforms that do not protect children or create division in society
- Only invest in platforms that make a positive contribution to society
- Tackle gender stereotypes in advertising
- Only partner with companies creating a responsible digital infrastructure