This week on The PPC Show, Paul Wicker and JD Prater break down the top six headlines in ad tech and digital advertising for the week of Mar 5-9th.
Tune in as they cover the latest on Facebook Travel Ads, Radio Ads Returns $12 In Purchase Activity, Twitter Tests Integration With Outside Buying Platforms, Quora’s Ad Pixel Now Supports Multi-Event Conversion Tracking, and more!
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Facebook announced a new optimization option called Trip Consideration, which will target users in the early stages of considering a trip. Unlike Facebook’s retargeting options for travel, Trip Consideration aims to reach people based on their behaviors on Facebook or Instagram.
Westwood One, the largest radio network in the United States, makes a bold guarantee: deliver ROI for all advertisers — or run ads for free. “Now is the time to prove and guarantee impact,” said Westwood’s chief insights officer.
Adage says that Twitter is planning to make its ad inventory available in a truly programmatic way. They’re testing the programmatic offering with agencies and brands, according to advertisers familiar with the process.
“From an advertiser perspective, why it’s exciting is that it’s the first social platform that would allow us to buy an audience programmatically,” LIES. FB did this.
Quora announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Using Quora’s tracking pixel, advertisers can now track and optimize against more than one conversion event — for example, Add to Cart, Add Payment Info, and Purchase.
Quora’s view-through attribution has a 24-hour window between the time an ad impression is served and the time a user converts.
Advertisers can now toggle metrics on and off in their dashboard reports in Ads Manager.
Yelp announced “custom ads” for small businesses. Advertisers can now select a desired review and image to appear in their ads. “Based on our initial tests, business owners and marketers are loving the increased controls of Custom Ads,” Yelp’s product manager said in the official announcement.
Honda is paying for mobile ads that drive people into showrooms rather than impressions or clicks, Digiday reported. In its latest mobile campaign, Honda will only pay for the ads that drive people into showrooms within 14 days of being seen. Honda’s marketing communications manager said that cost per visit could become the metric of choice when trying to drive in-store traffic.