This Week in Ad Tech -3 Prospecting Features for Google Display Campaigns; 5 Steps to Take When PPC Conversions are Down; Amazon Reaffirms: 'No Plans' for Ads on Alexa Devices.
3 PROSPECTING FEATURES FOR GOOGLE DISPLAY CAMPAIGNS
Each of these features are powered at some level by machine learning, bringing more automation to the way Display campaigns target prospective customers.
DEVCON RAISES $4.5M TO BEEF UP ADTECH SECURITY
Devcon functions like “a Norton AntiVirus of adtech,” preventing attempts by bad actors who are “using adtech as a catalyst to attack consumers and companies.”
USEFUL CHANGES TO YOUR SHARE OF VOICE COLUMNS
This update should simplify your reporting process, helping you to save time so you can focus on understanding your competitive landscape and leveraging the other valuable insights available.
YOUTUBE AD CAMPAIGNS TARGET ‘TV SCREENS’ BY DEFAULT, COMING TO ADWORDS API IN JAN.
For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
5 STEPS TO TAKE WHEN PPC CONVERSIONS ARE DOWN
When conversions drop off, check out these five steps you can take to diagnose the issue, look for broader context, and communicate with your client.
DOUBLEVERIFY LAUNCHES THIRD-PARTY MEASUREMENT FOR FACEBOOK STORIES VIDEO ADS
The platform will measure viewability, fraud and sophisticated invalid traffic (SIVT).
A MONTH AFTER RAISING $70M, CLEARBANC RAISES $50M FUND TO FRONT STARTUPS AD MONEY
The idea of providing companies cash to buy ads in exchange for a revenue share has proven so appealing that 1,000 companies seeking up to $1 billion total hit up Clearbanc since they raised $70 million last month.
AMAZON VP REAFFIRMS: ‘NO PLANS’ FOR ADS ON ALEXA DEVICES
At least for now, the giant retailer continues to emphasize purchases inside skills and retail sales from its store.