2017 in Review: AdStage’s Top 5 Articles on LinkedIn Ads

This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares. You’ll find tips on using LinkedIn Ads to reach and influence entire teams with account-based targeting, quick stats, how-tos and advice on writing ad copy that will land […]

LinkedIn Advertising Costs for 2017 [Benchmark Report]

We analyzed over 4.3 billion LinkedIn ad impressions from January to June 2017 from AdStage customers. Based on our data, we saw CPMs increase from $7.29 to $8.39 during the first six months of 2017, while the average CPC increased from $6.03 to $6.50. LinkedIn Ads CPM increased by 15% since January 2017. The average […]

LinkedIn Text Ads: 5 Brands to Copy to Boost Performance

As LinkedIn has grown to over half a billion users, so too has its ad platform’s capability to slice and dice audiences based on troves of self-reported user data. With plenty of targeting options to choose from, you can get your message in front of decision makers and C-level execs when  they catch up on […]

[The PPC Show] Episode 45: Irina Skripnik, Senior Product Marketing Manager at LinkedIn

Are you wondering how to get started with LinkedIn’s new Match Audiences? Or if LinkedIn is a good platform to reach your target audience? >>Don’t Miss Our Webinar with LinkedIn on May 17th!<< On this episode Irina Skripnik, Senior Product Marketing Manager at LinkedIn, joins The PPC Show to discuss the latest announcement from LinkedIn, Matched […]

Webinar: The Sweet Spot of True Measurement with LinkedIn

Live Video Webinar featuring LinkedIn and AdStage: The Sweet Spot of True Measurement It’s not just about measuring your marketing programs, it’s about the conclusions you can draw. An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete […]

How to Expand Your Reach and Drive More Conversions on LinkedIn

When LinkedIn released Sponsored Updates, later rebranded as Sponsored Content, B2B marketers took notice. Finally, there’s a social network offering that displayed native content ads next to professional oriented content, opposed to baby pictures and fine restaurants plates. With a reach of over 480 million professional members, LinkedIn is not only a great place to […]

Quick Guide to LinkedIn Matched Audiences

LinkedIn announced a powerful new feature called Matched Audiences, which includes three new targeting tools that let you combine LinkedIn’s professional data with your own first-party data. Now you can target website visitors, contacts, and specific accounts on LinkedIn. LinkedIn Matched Audiences positively impacts ROI by focusing efforts on the people and accounts that are […]

How to Set Up LinkedIn Lead Gen Forms and Sync Your CRM

Here at AdStage, we’re jumping up and down with the release of LinkedIn Lead Gen Forms! We couldn’t wait to get our hands dirty so we built our first campaign using LinkedIn Lead Gen Forms and set up an integration with our CRM.  AJ Wilcox of B2Linked agrees. “Lead Gen Forms are a dream for […]

LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ever since… …and you never got around to testing them. If this is you – don’t worry – you’re not alone. Taking time to create, […]

B2B Marketing on LinkedIn: 10 Surprising Stats You Need to Know [INFOGRAPHIC]

As a LinkedIn Certified Marketing Partner, we could not have been more excited when LinkedIn released the 10 stats below. We are strong believers in the power of marketing on LinkedIn (especially for a B2B platform like ours), and now we have the stats to prove it! Making the Most of B2B Marketing on LinkedIn […]