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    This Week In Ad News: AdStage Q4 2018 Paid Media Benchmark Report

    ADSTAGE Q4 2018 PAID MEDIA BENCHMARK REPORT

    We analyzed 13.3 billion impressions and nearly 136 million clicks powered by the AdStage platform. In this report you'll find stats on CPM, CPC, and CTR benchmarks for Facebook, Facebook Messenger, Instagram, LinkedIn, Twitter, Google Ads, Google Display Network, YouTube, and Bing Ads.

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    Q4 2018 Paid Media Benchmark Report

    REDDIT ROLLS OUT CPC BIDDING 
    Reddit announced CPC Ads as the first major step in their effort to ramp up their performance business. CPC buys will function as either link or Promoted Posts (including video).

    GOOGLE'S PLAN TO LIMIT AD BLOCKERS ON CHROME RILES DEVELOPERS
    Proposed design changes would replace the API relied upon by privacy extensions with another designed to “diminish the effectiveness of content blocking and ad blocking extensions”. 

    HULU ANNOUNCES A NEW AD UNIT THAT APPEARS WHEN YOU PAUSE
    Hulu says the majority of their subscribers are used to seeing TV-style commercial breaks before and during their viewing experience, but this new ad unit won’t be a video.

    PPC GEOTARGETING BEST PRACTICES GUIDE
    Regardless of your paid search effort’s budget, goal, or timeframe, geotargeting is a key element to review. Here are some hands-on tips on avoiding common geotargeting pitfalls.

    HOW TO SET UP GOOGLE TAG MANAGER FOR BETTER PPC TRACKING
    If you aren’t tracking conversions correctly, you won’t have the right data to make informed decisions. Google Tag Manager provides a solution for implementing tracking codes.

    FACEBOOK REPORTS A BLOWOUT FIRST QUARTER, SEEMS IMPERVIOUS TO DATA AND PRIVACY PROBLEMS
    The company's ad revenue rose to a record $16.64 billion. Facebook Stories, which is starting to take hold beyond Instagram, looks increasingly like a bright spot for the network.

    FACEBOOK QUIETLY BLOCKED TOOLS THAT LET PEOPLE SEE HOW ITS ADS ARE TARGETED
    A number of organizations, have developed tools to let the public see exactly how Facebook users are being targeted by advertisers. Now, Facebook has quietly made changes to its site that stop those efforts.

    KEYWORD TARGETING NOW AVAILABLE ON THE QUORA ADS PLATFORM
    Advertisers will now be able to target questions that contain specific keywords, and give advertisers the ability to tailor their ad copy to map closely to the keywords targeted.

    AdStage Q4 2018 Paid Media Benchmark Report
    Pallavi Sharma

    Pallavi is AdStage's VP of Marketing. Send tips, pitches, and guest post ideas to marketing (at) adstage (dot) io.