LinkedIn has evolved into a hub for content marketing. In fact, 94% of B2B marketers publish content to LinkedIn, according to the Content Marketing Institute and Marketing Profs. Moreover, members engage with content 7x more than they do with job postings on LinkedIn.
As a product marketer for LinkedIn, I often guide advertisers on how to craft content marketing campaigns that will resonate with LinkedIn’s audience of more than 330 million professionals. Increasingly, those advertisers are delivering their content using Sponsored Updates, the fastest growing product in the history of LinkedIn, and our flagship native ad format to […]